Handelman, Jay

Associate Professor of Marketing

Jay Handelman is an Associate Professor of Marketing at Smith School of Business. He was the founding Director of the Centre for Social Impact. His research and teaching interests centre on ways in which marketers integrate emotional, social, and cultural dimensions into their product/service and corporate marketing strategies. This has led to areas of investigation that include the integration of corporate social responsibility into a corporation's brand identity; the development of culture/emotion-based branding; and how marketers interact with not only consumers, but also a broader range of societal constituents such as consumer activists and NGOs.

Some of his work has been published in the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science and other journals and numerous national and international conferences. Jay Handelman has also been recognized by students for his teaching with teaching awards and nominations.

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