Brower, Jacob

Associate Professor and Distinguished Faculty Fellow of Marketing

Dr. Jacob Brower is an Assistant Professor of Marketing at Smith School of Business.  His research interest include corporate reputation and brand management, corporate social responsibility, and sustainability.  Specifically, his work examines the factors that drive corporate social performance (CSP) by firms, and how a firm's history of CSP impacts the payoffs from changes in its current CSP level. In a separate stream of research, he and his coauthors examine how consumers experience trade-offs between sustainability and functionality in products, and how firms can stimulate consumption of more sustainable products using this knowledge.  His work has been presented at several national and international conferences, and has won the "best paper" award at the American Marketing Association's 2010 Marketing and Public Policy Conference.

Originally from the Syracuse, NY area, he completed his Ph.D. at the University of Texas at Austin in 2011, and also holds an M.S. in Marketing from the University of Texas at Austin, an M.A. in Economics from Syracuse University, and a B.A. in Economics at the State University of New York College at Geneseo.  Prior to earning his Ph.D., he worked for several years as a consultant and market research analyst specializing in brand management and tracking for several Fortune 500 clients including FedEx, AT&T and IBM. 

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