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Jacob Brower

Associate Professor and Distinguished Faculty Fellow of Marketing

Overview

Dr. Jacob Brower is Associate Professor and Distinguished Faculty Fellow of Marketing at Smith School of Business.

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Academic Area

  • Marketing

Interest Topics

  • Behaviour & Psychology
  • Brand
  • Ethics
  • Innovation
  • Management
  • Marketing & Sales
  • Social Impact & Sustainability
  • Strategy & Innovation

Faculty Details

Profile

Full Bio

Dr. Brower's research interest include marketing strategy, corporate reputation and brand management, corporate social responsibility and sustainability, brand loyalty and loyalty programs, top management team dynamics, and innovation and design thinking.

His research has primarily examined: 1) the factors that drive corporate social performance (CSP) by firms, 2) whether or not firm CSP impacts firm performance, and 3) how organizations can stimulate pro-social behaviour and ethical consumption practices.

His work has been published in a number of leading international academic journals including the Journal of Management Studies, Journal of Business Ethics, Journal of Product Innovation Management, Journal of Business Research, Journal of Medical Internet Research and Marketing Letters, and has been presented at a number of national and international conferences.

Originally from the Syracuse, NY area, he completed his Ph.D. at the University of Texas at Austin in 2011, and also holds an M.S. in Marketing from the University of Texas at Austin, an M.A. in Economics from Syracuse University, and a B.A. in Economics at the State University of New York College at Geneseo.

Prior to earning his Ph.D., he worked for several years as a consultant and market research analyst specializing in brand management and tracking for several Fortune 500 clients including FedEx, AT&T and IBM.

Academic Degrees

Ph.D., Marketing
McCombs School of Business, The University of Texas at Austin (2011)

M.S., Marketing
McCombs School of Business, The University of Texas at Austin (2008)

M.A., Economics
Maxwell School of Citizenship and Public Affairs, Syracuse University (2003)

B.A., Economics (magna cum laude)
State University of New York College at Geneseo (2001)

Academic Experience

Smith School of Business, Queen’s University
Distinguished Faculty Fellow of Marketing (2019 - Present)
Associate Professor of Marketing (with tenure) (2019 - Present)
Assistant Professor of Marketing (2011-2019)

McCombs School of Business, The University of Texas at Austin
Assistant Instructor/Research Assistant (2006-2011)

Publications

Refereed Publications

Brower, Jacob, Monica C. LaBarge, Lauren White and Marc Mitchell. (Forthcoming) Examining Individual Responsiveness to an Incentive-Based Mobile Health App: A Longitudinal Observational Study. Journal of Medical Internet Research.

Brower, Jacob and Peter Dacin (2020), An Institutional Theory Approach to the Evolution of the Corporate Social Responsibility – Corporate Financial Performance Relationship. Journal of Management Studies, 57(4), 805836.

Brower, Jacob and Pravin Nath (2018). How Top Management Team (TMT) Characteristics Encourage a Market Orientation: The Roles of CEO and TMT Marketing Experience and CMO Presence. Marketing Letters, 29(4), 405-419.

Brower, Jacob, Saim Kashmiri and Vijay Mahajan (2017). Signaling Virtue: Does Firm Corporate Social Performance Trajectory Moderate the Social Performance-Financial Performance Relationship? Journal of Business Research, 81(December), 86-95.

Brower, Jacob & Katie Rowe (2017). Where the Eyes Go, the Body Follows?: Understanding the Impact of Strategic Orientation on Corporate Social Performance. Journal of Business Research, 79(October), 134-142. 

Kashmiri, Saim and Jacob Brower (2016). Oops! I Did it Again: Effect of Corporate Governance and Top Management Team Characteristics on the Likelihood of Product-Harm Crises. Journal of Business Research, 69(2), 621-630.

Brower, Jacob and Vijay Mahajan (2013). Driven to Be Good: A Stakeholder Theory Perspective on the Drivers of Corporate Social Performance. Journal of Business Ethics, 117(2), 313-331.

Luchs, Michael G., Jacob Brower and Ravindra Chitturi (2012). Product Choice and the Importance of Aesthetic Design given the Emotion-laden Trade-off between Sustainability and Functional Performance. Journal of Product Innovation Management, 29(6), 903-916.

  • Reprinted, 2016: “Produktwahl und aesthetisches Design: der emotionsgeladene Trade-off zwischen Nachhaltigkeit und Funktionalitat” in Nachhaltiger Konsum: Institutionen, Instrumente, Initiativen. K. Jantke, F. Lottermoser, J. Reinhardt, D. Rothe and J. Stöver, eds.  Nomos Publishing: Germany.

Teaching

Graduate Supervision and Other Teaching Experience

MSc Supervisor, Chris Murray, MSc in Management, 2018-2019

MSc Supervisor and Dissertation Committee Member, Joel Mohr, MSc in Management, 2015-Present

First Year Project Supervisor and Dissertation Committee, Aaron Zhou, PhD in Management, 2013-Present

Outside member of Dissertation Committee, Barbara Castel, PhD Candidate, Cultural and Policy Studies, Faculty of Education, 2013-Present

Outside Dissertation Committee Member, Ahmad Hijazi, DBA, IE Business School (Madrid), 2017-2019

Dissertation Committee Member, Svetlana Davis, PhD in Management, 2012-2015

MSc Supervisor, Vanessa Schamer, MSc in Management, 2013-2014

MSc Supervisor, Kathleen Guiney, MSc in Management, 2012-2013

Supervisor, Independent Study on Brand Management, Miriam Stauble (BCOM), Fall 2015

Supervisor, Independent Study on Digital Marketing, Ciara Milanetti-Hunt (BCOM), Summer 2016

Supervisor, Independent Study on Digital Marketing, Liam Killops (BCOM), Summer 2016

Teaching Assistant, Analysis of Markets (MBA Core), University of Texas at Austin, Fall 2009-2010

Teaching Assistant, Marketing Engineering (MBA), University of Texas at Austin, Spring 2008-2011

Teaching Assistant, The Invisible Global Market (MBA)

Interests

Marketing Strategy, Marketing Analytics/Marketing Engineering, Innovation and Design Thinking, Corporate Social Responsibility and Sustainability, Marketing Research, Introductory/Intermediate Marketing Principles 

Research

Interests

Marketing Strategy, Corporate Social Responsibility/Sustainability, Social Entrepreneurship and Innovation, Corporate Reputation Management, Loyalty and Reward Programs, Marketing Metrics, Ethical Consumerism

Presentations

Conferences and Other Invited Presentations (*denotes presenter)

Brower, Jacob* and Peter Dacin, An Institutional Theory Approach to the Evolution of the Corporate Social Responsibility – Corporate Financial Performance Relationship. Invited presentation at Otago Business School, University of Otago, Dunedin, New Zealand, February 2020.

Brower, Jacob* and Peter Dacin, An Institutional Theory Approach to the Evolution of the Corporate Social Responsibility – Corporate Financial Performance Relationship. Invited presentation at University of Saskatchewan Edwards School of Business, Saskatoon, SK, October 2019.

Brower, Jacob* and Monica LaBarge*. Implementing and Managing a Team-Based Learning Environment. Invited presentation at Queen’s Centre for Teaching and Learning Teaching Development Day, Queen’s University, Kingston, ON, September 2019. 

Brower, Jacob*. Putting Segmentation to Work. Invited presentation at Queen’s Innovation Centre Summer Initiative, Queen’s University, Kingston, ON, June 2019. 

Brower, Jacob* and Peter Dacin, An Institutional Theory Approach to the Evolution of the Corporate Social Responsibility – Corporate Financial Performance Relationship. Invited presentation at Trinity School of Business, Trinity College of Dublin, Dublin, Ireland, May 2019.

Brower, Jacob*, Monica C. LaBarge, Lauren White and Marc Mitchell. Examining Individual Responsiveness to an Incentive-Based Consumer Mobile Health App: An Analysis of the Carrot Rewards App Roll Out in British Columbia. Invited keynote presentation at Nudge 2.0 Conference, Toronto, ON, November 2018.

Brower, Jacob* and Peter Dacin, An Institutional Theory Approach to the Evolution of the Corporate Social Responsibility – Corporate Financial Performance Relationship. Invited presentation at Telfer School of Management, University of Ottawa, Ottawa, ON, October 2018.

Brower, Jacob* and Peter Dacin, An Institutional Theory Approach to the Evolution of the Corporate Social Responsibility – Corporate Financial Performance Relationship. Centre for Social Impact Brown Bag Series, Smith School of Business, Queen’s University, Kingston, ON, October 2018.

Brower, Jacob*. Marketing Metrics and Strategy: A Brief Primer. Invited presentation at University of Saskatchewan Edwards School of Business, Department of Marketing MSc Research Camp, October 2018.

Brower, Jacob*, Monica C. LaBarge*, Lauren White and Marc Mitchell. Examining Individual Responsiveness to an Incentive-Based Consumer Mobile Health App: An Analysis of the Carrot Rewards App Roll Out in British Columbia. Invited presentation at University of Saskatchewan Edwards School of Business, Department of Marketing MSc Research Camp, October 2018.

Brower, Jacob*, “Corporate Social Responsibility: Source of Competitive Advantage or Cost of Doing Business”, 10th International Corporate Identity and Associations Research Group Conference, Reading, UK, September 2016.

Brower, Jacob* and Kathleen Guiney, “Where the Eyes Go, the Body Follows?: Understanding the Impact of  Firm Stakeholder Emphasis on Corporate Social Responsibility”, Centre for Social Impact Brown Bag Series, Smith School of Business, Queen’s University, Kingston, ON, December 2015.

Brower, Jacob*, “Corporate Social Responsibility: Source of Competitive Advantage or Cost of Doing Business”, Smith School of Business Research Showcase, Queen’s University, Kingston, ON, November 2015.

Brower, Jacob* and Kathleen Guiney, “Where the Eyes Go, the Body Follows?: Understanding the Impact of  Firm Stakeholder Emphasis on Corporate Social Responsibility”, Faculty Research Seminar Series, Queen’s School of Business, Queen’s University, Kingston, ON, October 2013.

Brower, Jacob* and Vijay Mahajan, “The CSR Black Hole: Does Firm Corporate Social Performance History Have an Impact on the Social Performance-Financial Performance Relationship?”, Faculty Research Seminar Series, Queen’s School of Business, Queen’s University, Kingston, ON, November 2012.

Brower, Jacob* and Vijay Mahajan, “The CSR Black Hole: Does Firm Corporate Social Performance History Have an Impact on the Social Performance-Financial Performance Relationship?”, Fordham University, New York, NY, October 2010.

Brower, Jacob* and Vijay Mahajan, “The CSR Black Hole: Does Firm Corporate Social Performance History Have an Impact on the Social Performance-Financial Performance Relationship?”, Oregon State University, Corvallis, OR, September 2010.

Brower, Jacob* and Vijay Mahajan, “The CSR Black Hole: Does Firm Corporate Social Performance History Have an Impact on the Social Performance-Financial Performance Relationship?”, Iowa State University, Ames, IA, September 2010.

Brower, Jacob* and Vijay Mahajan, “The CSR Black Hole: Does Firm Corporate Social Performance History Have an Impact on the Social Performance-Financial Performance Relationship?”, Queen’s University, Kingston, ON, September 2010.

Brower, Jacob* and Vijay Mahajan, “The CSR Black Hole: Does Firm Corporate Social Performance History Have an Impact on the Social Performance-Financial Performance Relationship?”, Colorado State University, Fort Collins, CO, September 2010.

Luchs, Michael G.*, Jacob Brower and Ravindra Chitturi, “Sustainable Consumption: The Sustainability Liability and Trading-off Sustainability”, presented at the Carlson Institute for Research in Marketing Sustainability Conference, October 20-22, 2010, Minneapolis, Minnesota.

Brower, Jacob* and Vijay Mahajan, “The CSR World: Which Companies are More Likely to have a CSR Initiative?”, talk presented at Second Annual International Conference on Business and Sustainability: Designing Sustainability, October 15-17, 2008, Portland State University, Portland, Oregon.

Refereed Conference Proceedings

Brower, Jacob and Joel A. Mohr (2018), “The Moderating Effects of Environmental Knowledge and Concern on Consumer Responses to Green Claim Quantity”, in Marketing and Public Policy Conference Proceedings Volume 28, eds. K. Easwar, C. Lamberton and R. Walker Reczek, American Marketing Association, 144-145.

Kashmiri, Saim and Jacob Brower (2013), “Oops I Did it Again: Are Some Firms More Likely to Experience a Product-Harm Crisis?”, in Annals of the Society for Marketing Advances Volume 2, ed. Kevin J. Shanahan212-213.

Luchs, Michael G., Jacob Brower and Ravindra Chitturi (2011), “Product Choice and the Benefit of Design given a Trade-off between Sustainability and Functional Performance”, in the 18th International Product Development Management Conference Proceedings, European Institute for Advanced Studies in Management.

Luchs, Michael G., Jacob Brower and Ravindra Chitturi (2010), “Trading-Off Sustainability: Choice and Willingness-to-pay Given a Trade-off Between Sustainability and Functional Performance”, in Marketing and Public Policy Conference Proceedings Volume 20, eds. Kenneth C. Manning, Kathleen J. Kelly and David E. Sprott, American Marketing Association, 24-25.

Awards

Fellowships

Distinguished Faculty Teaching Fellow of Marketing (2019 - Present)

University Continuing Fellowship, The University of Texas at Austin (2010-2011)

Dean’s Fellowship, McCombs School of Business, The University of Texas at Austin (2007-2010)

Indiana University Haring Symposium Fellow (2009)

Teaching Awards

Fred H. Moore Assistant Instructor Teaching Excellence Award Nominee, University of Texas Austin (2010)

Other Awards

Best Paper Award, 2010 AMA Marketing and Public Policy Conference, Denver, CO (2010)

Grants & Funding

Institutional Grant (2019-2020)
SSHRC | $4,500

DI McLeod Summer Research Assistantship Award
2019 | $4,000
2018 | $2,500
2017-2018 | $3,840
2017 | $1,800

Insight Development Grant, with Monica LaBarge (2016-2018)
SSHRC | $40,540 

Center for Consumer Insight and Marketing Solutions Grant, “Trading-Off Sustainability: When and Why Do Consumers Favor a Product With Superior Sustainability Over One With Superior Functional Performance?”, University of Texas at Austin (2008-2010)
CCIMS | $5,000

Service

Academic - External

  • Editorial Review Board, Journal of Public Policy and Marketing
  • Reviewer, Journal of Product Innovation Management
  • Reviewer, Journal of Business Ethics
  • Reviewer, Journal of Business Research
  • Reviewer, California Management Review
  • Reviewer, Business Ethics Quarterly
  • Reviewer, Journal of Retailing and Consumer Services
  • Reviewer, Business Ethics: A European Review
  • Reviewer, International Small Business Journal
  • Reviewer, Canadian Journal of Administrative Sciences
  • Reviewer, Social Sciences and Humanities Research Council Insight Grant
  • Reviewer, American Marketing Association (AMA) Marketing and Public Policy Conference
  • Reviewer, AMA Summer and Winter Educator’s Conferences
  • Reviewer, Academy of Marketing Science (AMS) World Marketing Congress
  • Doctoral Workshop Faculty Mentor, AMA Marketing and Public Policy Conference, June 2019.
  • Track Co-chair (with Meike Eilert) and Session Chair, Ethics and Socially Responsible Marketing, AMA Summer Educator’s Conference, 2018.
  • Session Chair, Corporate Affairs, Social Responsibility, and Sustainability Track, AMA Winter Educator’s Conference, 2010.

Academic - Internal

  • Faculty Facilitator, Queen’s Centre for Teaching and Learning Teaching Development Day, September 2019
  • Marketing Mentor, Queen’s Innovation Centre Summer Initiative, Kingston, ON, Summer 2019-2020.
  • Co-organizer, Smith School of Business Pedagogy Café Teaching Retreat, June 2019
  • Co-organizer, Smith School of Business Pedagogy Café, 2018-Present
  • General Research Ethics Board (University Level), 2018-Present
  • PhD Comprehensive Examination Committee – Marketing Specialization, 2014-Present
  • Unit Research Ethics Review Board, 2012-2018 (Acting Chair, Summer 2017)
  • Certificate in Business Curriculum and Academic Progress Committee, 2014-Present (Chair 2015-Present)
  • MSc/PhD Admissions and Program Committee – Marketing Representative, 2014-2015
  • Undergraduate Curriculum Committee – Marketing Representative, 2012
  • Organizer of Smith School of Business Case Teaching Workshop and Mentor Network, 2016
  • Organizer of Marketing Area Seminar Series, 2012-2013, co-organizer 2014-2015
  • Queen’s School of Business (QSB) Building Usage Committee, 2013-2014
  • Co-leader of Career Management session at QSB MSc/PhD Consortium – 2013
  • Case Facilitator, 10th Annual QSB Responsible Leadership Summit – 2014
  • Case Competition Judge, Commerce & Engineering Environmental Conference (CEEC), 2015
  • Case Competition Judge, Center for Social Impact Hult Prize Competition, 2015.
  • Case Competition Judge, CaseIT Competition, 2016
  • Preliminary Round Judge, Inter-Collegiate Business Competition, 2014, 2016.
  • Queen’s Leadership, Excellence and Development (QLEAD) - Professor Panelist, 2016
  • Queen’s Reads Program Faculty Facilitator – (University-wide, 2013)

Community

  • Co-chair of Local Marketing Committee, Canada v. USA Rugby Match, Kingston, ON, June, 2012.
  • Trail Maintenance Crew, Mountain Bike (MTB) Kingston, Kingston, ON, 2017-Present.
  • Trail Ambassador, Mountain Bike (MTB) Kingston, Kingston, ON, 2017-Present.
  • Steering Committee Member, Gear Up! Bicycles, Kingston, ON, 2018-Present
  • Repair and Renovations Committee, Queen’s Day Care, Kingston, ON, 2018-Present