Ashworth, Laurence

Associate Professor and Distinguished Faculty Fellow of Marketing

Laurence Ashworth is a researcher and teacher at the Smith School of Business.  He completed his Ph.D. in 2004 at the University of British Columbia prior to coming to Queen’s. His research is quite varied, but he is generally interested in social and emotional influences on consumers’ decision-making.  His work has been published in a variety of top journals such as, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.  He also comments regularly and has had his work cited in the New York Times, the National Post, the Globe and Mail, Macleans, Psychology Today, etc. He has been interviewed on Canada AM, Global TV, and other television and radio stations.

Laurence teaches courses on Principles of Marketing and Consumer Behaviour to students in the undergraduate, M.Sc., Ph.D., and M.B.A. programs at the Smith School of Business.  A central theme of Laurence’s teaching is to integrate broad strategic approaches to marketing with more specific, evidence-based ideas that help predict how and why consumers will react to the decisions that marketers make.  The goal is to provide students with a broad framework that they can take to the marketplace that will help them make good marketing decisions.

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