Term Adjunct

MMA 831 - Marketing Analytics

A Term Adjunct position is available at the Smith School of Business for an instructor to teach online in our Master of Management Analytics (MMA) program. The position is available to teach the Marketing Analytics course in our Graduate Program at Smith School of Business for the fall term.

The successful applicant will be required to teach 100% of one (1) section of Marketing Analytics with an anticipated enrollment of approximately 35-70 students. Please note that all sessions of our MMA Blended program are delivered online using Zoom. There is no additional technical support for Zoom sessions, so it is very important that candidates have experience with Zoom including the creation and opening of breakout rooms, using quizzes/polls, sharing slides and documents, recording classes and monitoring the student body for questions and interactive opportunities. Instructors also have the opportunity to provide asynchronous content. This will reduce lecturing during the synchronous sessions which can be saved for interacting with the class.

MMA 831 – Marketing Analytics

The course is described as follows:

Advances in data and technological infrastructure have enabled the tracking and collection of detailed information, structured or otherwise, on customer behaviours, preferences, and attitudes towards the brands that they buy from. Organizations today expect their marketing executives to be able to understand and apply analytical frameworks to this myriad of information and data to generate insights that drive sound business decisions.

The objective of this course is to show students how to apply an analytical approach to marketing decision making in this era of "big data."

Through a combination of theory-based and hands-on learning, participants of this course will be able to learn the key set of marketing analytical techniques, including but not limited to segmentation and targeting, new product design, customer value management, and marketing mix modeling. Theoretical content will be augmented with real life applications and practitioner reflections from this field.

 
Smith Master of Management Analytics (MMA)

 The Master of Management Analytics (MMA) at Smith School of Business is a graduate program designed to equip professionals with advanced skills in data analytics, combined with strong foundations in business strategy and management. The program emphasizes applying statistical, machine learning, and data management techniques to real-world business challenges. Students develop the ability to translate data into actionable insights and lead data-driven decision-making within organizations. The curriculum blends technical training with practical, hands-on learning and a focus on leadership and project management.

The schedule for MMA 831 has been scheduled* as follows:

Mondays, 6:30pm-10:00pm (Remote)

Class 1: October 19
Class 2: October 26
Class 3: November 2
Class 4: November 9
Class 5: November 16
Class 6: November 23
Class 7: November 30

Qualifications

A master’s degree or Ph.D., several years of familiarity and experience in marketing and analytics, and experience teaching university courses. Industry leadership in related fields is valued.

Compensation

The salary for a term adjunct teaching one section of a course in our Commerce program is $13,856 (excluding vacation pay). This salary is pro-rated based on course credit.

Vaccination Requirements

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to declare their COVID-19 vaccination status and provide proof that they were fully vaccinated or had an approved accommodation to engage in in-person University activities. These requirements were suspended effective May 1, 2022, but the University may reinstate them at any point.

Equity Statement

The University invites applications from all qualified individuals. Queen’s is strongly committed to employment equity, diversity and inclusion in the workplace and encourages applications from Black, racialized/visible minority and Indigenous people, women, persons with disabilities, and 2SLGBTQ+ persons. In accordance with Canadian immigration requirements, Canadian citizens and permanent residents of Canada will be given priority, including any qualified individuals who have a valid legal work status in Canada. Please indicate in your application if you have a valid legal work status in Canada. Applications from all qualified candidates will be considered in the applicant pool.

In addition, the impact of certain circumstances that may legitimately affect a nominee’s record of research achievement will be given careful consideration when assessing the nominee’s research productivity. Candidates are encouraged to provide any relevant information about their experience and/or career interruptions.

The University will provide support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant’s accessibility needs. If you require accommodation during the interview process, please contact adfaculty@queensu.ca.