34 Instructional Hours


Creating and implementing winning strategies

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About the program

In this highly-acclaimed 5-day program, you will learn how to manage strategic planning as an ongoing process to drive change and growth. Our uniquely structured and disciplined framework will help you shape the future of your business, and will give you the confidence to challenge conventional wisdom in your industry.

This program will enable you to:

  • Create an effective strategic planning process
  • Understand a variety of strategic planning tools
  • Lead deep organizational change
  • Successfully develop and implement the strategic plan

In addition, the Program will focus on topics such as:

  • Leading performance improvements
  • Managing change
  • Creating a flexible, adaptive, self-renewing organization

Who should attend

This program is designed for managers and executives who are involved in their organization's strategic planning process.

This program is designated an approved recertification program by the HRPA.

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You might also be interested in: Strategic Planning & Leading Change

CCDI Partnership


Smith School of Business is an Employer Partner of the Canadian Centre for Diversity and Inclusion.

Personal benefits

The concepts and tools taught in the Program will greatly enhance your strategic planning knowledge and skills

  • Develop a strategic mindset and change the way you think about your business
  • Learn the latest strategic tools and techniques, and strengthen your ability to lead the strategic planning process in your organization
  • Improve your ability to manage change and build commitment to new strategic directions
  • Understand the leadership requirements to successfully implement your strategic plan
  • Learn to challenge conventional wisdom with confidence
  • Network with a group of experienced managers and executives from a variety of industries across Canada
  • Learn how to lead a healthy and balanced life through the program's optional Lifestyle Component

Organizational benefits

Leading-edge strategic planning will have a major impact on your organization's future direction

  • Introduce proven strategy development tools into the management practices of your organization
  • Benchmark against best practices of leading companies
  • Integrate short- and long-term operating objectives
  • Anticipate and prepare for changes in the competitive landscape
  • Link tactical action plans to the organization's strategic plan
  • Improve organizational performance

 Case for Sponsorship

Need to convince your manager? Download the Case for Sponsorship to share the program benefits, takeaways and value to your organization.

Program content

The program leverages the educational power of multiple teaching tools, including class discussions, exchange of ideas and perspectives with faculty and fellow participants, one-on-one coaching, exercises, and the development of a self-directed action plan for improving personal effectiveness.

Sample the content

Managerial Decision Making

Professor Salman Mufti discusses the elements integral to effective managerial decision-making, examining a number of strategies to assist in avoiding common biases and pitfalls.


The Program is built around a four-step process:

Creating an Effective Strategic Planning Process

Creating a strategic planning process will change the way you think about your business and allow you to develop useful strategic plans that have buy-in across the organization

  • Evaluating your organization's strategy development process
  • Designing a structured and disciplined framework for planning and encouraging creativity
  • Using the strategic planning process to challenge conventional wisdom
  • Utilizing a rapid, focused, and action oriented planning process

Strategic Planning Tools and Frameworks

Assessing a variety of strategic planning tools and frameworks

  • Creating a vision statement, mission, and objectives that are meaningful to your organization
  • Identifying the challenges and opportunities that are make-or-break for your organization
  • Understanding the profit drivers and financial implications of alternative strategic platforms
  • Preparing for changes in competitive conditions and market dynamics
  • Integrating cross-functional considerations into the plan

Leading Organizational Change

Improving the effectiveness of organizational change

  • Creating champions and coalitions to drive change
  • Understanding the role of leaders in driving change
  • Managing resistance to change and building a sustained commitment to change
  • Aligning the organization behind the strategic plan

Implementing the Strategic Plan

Focusing organizational resources to ensure rapid implementation of the strategic plan and generating sustained momentum

  • Understanding how the organization's culture affects strategy implementation
  • Ensuring the organization's infrastructure and culture support the change effort
  • Building in accountabilities and the appropriate measurement scorecards
  • Leveraging the strategic plan through alliances and partnerships

In-Person Learning

Learn alongside fellow participants from across the country, discovering best practices that span industries and sectors.

Our in-person programs include classroom learning sessions led by award-winning Smith School of Business professors and industry experts. Practice new skills in breakout sessions, projects and simulations, and apply your learning toward real-world case studies.

Session Leaders

Session leaders include senior professors from Smith School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.

Professor Litrico’s research examines how organizations and industries respond to changing societal demands. His research interests include the diffusion of new organizational forms, institutional change, and social innovation. He is a member of the Editorial Board of Strategic Organization, and his research has appeared in leading management journals including Academy of Management Journal, Organization Studies, Human Relations, Journal of Organizational Behavior, and Journal of Business Ethics. He has received research and teaching awards including the Smith New Researcher Achievement Award, the Desautels Excellence in Teaching Award, and several competitive research grants.

Salman is an Associate Professor of Management Information Systems at Smith School of Business.  He is an award-winning teacher and has extensive domestic and international teaching experience in both degree and non-degree executive education. He is a former Director of Smith's Executive MBA and Full-time MBA programs and former Executive Director of Queen's Executive Education. He regularly advises senior managers in corporations and the public sector, and is frequently featured in the press on matters relating to managerial decision making and technology strategy.  He has consulted with numerous organizations including Bell Canada, Sun Life Insurance, Canadian National Railway, Accenture, and Business Development Bank of Canada.

Elspeth Murray has served as the Associate Dean - MBA and Masters Programs since 2012, and has been a professor of Strategy and Entrepreneurship at Smith School of Business since 1996. She also holds the CIBC Fellowship in Entrepreneurship, and founded Smith's Centre for Business Venturing. Prior to joining Smith, she worked in industry for 7 years for several firms including IBM, and Canadian Tire. As an integral part of her work in the strategy and new venture fields, Dr. Murray specializes in the management of change. In 2002, she co-authored a best-selling book, Fast Forward: Organizational Change in 100 Days, Oxford University Press, with Dr. Peter Richardson. She has recently co-developed (with Dr. David Saunders) the Analytics Climate Assessment Tool (ACAT), which is used to assess organizations technological capacity, skill sets, and analytics culture. Current research is focused on best practices in leading and managing change to create an analytics culture.

Dr. Murray teaches on many MBA and Executive Education programs, and consults widely with a diversity of firms including BMW, Detour Gold, Wawanesa Insurance, Versacold Logistics and the Auditor General for Canada. She serves as a Director for several firms and is an advisor to several start-ups and CEO's. Dr. Murray received an undergraduate degree in computer science and mathematics, and an MBA, both from Queen's University. Her doctorate in Strategy and Management Information Systems was completed at the Richard Ivey School of Business.

Peter Richardson is a leading expert in corporate turnarounds and an authority on strategic management and the management of innovation. His strategic approach to cost management and margin improvement has been widely adopted by industry. During his years at Smith School of Business, Peter has authored over 75 papers and case studies on strategic management. With Elspeth Murray, he co-authored Fast Forward: Organizational Change in 100 Days. A previous book, Cost Containment: The Ultimate Strategic Advantage, remains one of the few books to be written on cost improvement. He consults widely for many organizations including BHP Billiton, Alcoa, CIBC Mellon, the Supreme Court of Canada, the Auditor General of Canada, and Natural Resources Canada, working closely with senior executives on strategy development and deployment.

Upcoming Sessions

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