Essential training for new and aspiring sales leaders
View session datesNew sales managers don’t just face a 10-fold increase in job scope in their first day - they also face a rapidly changing business world that compounds the challenge of deciding where to focus and how to gain real control over their sales space. As a result, more than half of all sales reps promoted to management return to frontline sales within two years.
This program is all about breaking this avoidable pattern.
Queen’s Foundations of Sales Leadership equips new and aspiring sales leaders with a powerful management model, which includes the tools, practices, and learning experience they need to own, control and lead in a fast-changing sales world.
The program includes three core modules:
Queen’s Executive Education is pleased to offer a limited number of discounted seats in every program to employees of Canadian registered charities. Check your eligibility.
Participants who complete the program earn the Foundations of Sales Leadership digital badge credential.
Increase your confidence, awareness and control in leading sales teams. You will:
Increase sales leader self-sufficiency and effectiveness in leading sales teams. Organizations will experience:
Driving Sales Productivity
Coaching Sales People
Managing Sales Teams with Data
Participate in the program from anywhere. Our online learning platform combines live, interactive video instruction with breakout sessions, panel discussions, and expert Q&A.
Our learning platform is fully encrypted, allowing you to connect securely from home, office or anywhere in between.
Virtual programs are designed to fit within your schedule, allowing you to learn new skills and immediately put them to work.
Session leaders include senior professors from Smith School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.
As a Queen’s alumni with over 25 years leading strategy, marketing and sales performance analytics, Michael works with participants on how to drive sales productivity. His management experience spans technology-driven industries in Canada, the United States, Europe and Asia. Michael led Sales Optimization and large-scale value creation projects for Bell Canada and headed Global Marketing for CGI, where he led the transformation of marketing and sales support functions on a global scale. He has an MBA from the Ivey School of Business, Western University, an Honours B.A. in Economics from Queen’s and a Diploma in International Business from the Stockholm School of Economics.
As Assistant Professor, HEC Montreal, specialized in salesforce effectiveness, Bruno brings academic and industry sales management experience to his work with participants on fostering a successful sales culture. Author of several management journal articles, Bruno has a Ph.D., Marketing from Université Grenoble Alpes, an MBA, Management/ Marketing from Université Laval and a B.Sc., Exercise Science from Concordia University.
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