Julia Otte
LecturerOverview
Julia Otte is a lecturer in Business Economics at Smith School of Business, Queen's University, where she teaches Principles of Economics for Business. Her research applies microeconomic theory to online pricing strategies and labour markets.
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Term Adjunct
Interest Topics
- Economics
- Retail
Highlights
Product Returns, Customer Segmentation, and Dynamic Pricing in the Online Retail Market
Published in the Journal of Economics & Management Strategy (2025, 34: 899-917) with Konstantinos Serfes and Veikko Thiele. The paper examines how online retailers can use product returns to segment customers and improve their dynamic pricing strategy. View paperFaculty Details
Profile
Full Bio
Julia Otte is a lecturer in Business Economics at Smith School of Business, Queen's University.
She completed her PhD in Management (Business Economics) at Smith School of Business in 2026, where her doctoral research was supported by the Canada Graduate Scholarship (CGS-D) and the Ontario Graduate Scholarship.
She currently teaches Principles of Economics for Business (COMM 171) in the Commerce program, and she designed and taught the mathematics bootcamp for incoming MSc students. She previously taught Managerial Economics (COMM 172) as a teaching fellow, and has served as a teaching assistant across the MBA, Master of Finance, and Commerce programs.
Her research applies microeconomic theory to online pricing strategies and labour markets. Her first research stream examines dynamic pricing in online retail: one project, published in the Journal of Economics & Management Strategy, shows how firms can use product returns to segment customers and how this shapes pricing decisions over time. She also studies subscription box services, including how firms choose the variety and pricing of subscription boxes for variety-seeking customers. A second stream applies theoretical modelling to labour economics, examining how changes in the social climate affect identity disclosure and inclusion in the workplace.
Academic Degrees
JD (expected 2029)
Queen's University, Canada
PhD | Business Economics (2026)
MSc | Business Economics (2020)
Smith School of Business, Queen's University
BBA | Honours (2018)
Brock University, Canada
BSc | Management (2018)
EBS Universität für Wirtschaft und Recht, Germany
Academic Experience
Smith School of Business | Queen's University
Lecturer, term (2026 - Present)
Publications
Publications
Product Returns, Customer Segmentation, and Dynamic Pricing in the Online Retail Market
2025, Julia Otte, Konstantinos Serfes, Veikko Thiele | doi.org/10.1111/jems.12627 (Journal of Economics & Management Strategy, 34: 899–917)
Working Papers
Subscription Box Pricing with Variety-Seeking Customers
Julia Otte, Veikko Thiele | ssrn.com/abstract=5255878
The Impact of Social Climate Changes on Identity Disclosure and Inclusion in the Workplace
Julia Otte | ssrn.com/abstract=7026699
Teaching
Teaching Experience
Queen’s University, Mathematics Bootcamp Instructor
Designed and delivered an intensive mathematics bootcamp for incoming MSc students Aug–Sept 2025 & 2026 in 2025 and 2026, including lecture materials, problem sets, interactive sessions, and assessments.
Queen’s University, Teaching Assistant
- Canadian Business‑Government Relations (COMM 307, Winter 21, Fall 21)
- Economics and Industry Analysis (MBAS 801, Spring 20, Spring 21)
- Financial Strategy (COMM 122, Winter 20)
- Forecasting and the Business Environment (COMM 350, Fall 19, Winter 21)
- Managerial Economics (COMM 172, Fall 19, Winter 20, Fall 20, Fall 21, Winter 22, Winter 23, Winter 24, Winter 25)
- Principles of Economics for Business (COMM 171, Fall 24, Fall 25)
- Quantitative Analysis and Economics (MFIN 827, Spring 20)
Research Experience
Queen’s University, Research Assistant Supervisors
- Jean‑Etienne de Bettignies (Winter 2020)
- Veikko Thiele (2024, 2025)
Awards
CGS‑D Canada Graduate Scholarship Doctoral (2022–2025)
Ontario Graduate Scholarship (2021–2022)
Smith School of Business Fellowship (2019-2020, 2020–2025)
Elizabeth Neave Fellowship (2020)