Wren Montgomery

Books

*Denotes equal authorship

Lyon, T.P. & Montgomery, A. W.* From Greenwash to Green Trust: How Honest Firms Win in a World of Spin, Stanford University Press. (Forthcoming, January 2027).

Beaulieu, J. & Montgomery, A.W.* (2025). Greenwashing, Sage Business Foundations series (educational resource), SAGE Publications Inc. https://doi.org/10.4135/9798348830335

Academic Journals

Lyon, T.P., Montgomery, A.W., & Beaulieu, J.* (forthcoming) “Greenwash as Anticompetitive Symbolic Strategy.” Research in the Sociology of Organizations. (ABS 3)

Montgomery, A.W., Robertson, J.L., Summers, C. (2026) “The Green Hush: A Foundational Model of Brownwashing and the Impacts of Greenwashing”. Organization Studies. 47(2), 275-303. (FT, ABS 4).

• Best Paper Proceedings of the 2022 Academy of Management Meeting

Robertson, J. L., Simpson, B., Karamally, T., & Montgomery, A.W. (2025) “Understanding the Effects of Corporate Environmental Communication on Job Seekers.” Business Strategy and the Environment. 4(8), 9844-9862. (ABS 3)

Wierenga, M., Heucher, K., Chen, S., Grewatsch, S., Montgomery, A.W.* (2025). “Communities for Impact: Empowering Early-Career Researchers in the Pursuit of Impact,” Strategic Organization, 23(1), 19-30. (ABS 3). 

Grewatsch, S. & Montgomery, A.W.* (2025). “How to do Relevant Research: From the Ivory Tower to the Real World,” Academy of Management Learning and Education. 24(4), 523-525. (ABS 4*).

Hill, S., Nemes, N., Montgomery, A.W., Scanlan, S.J., McNally, B., Tubiello, F., Aronczyk, M., Wood, T., Smith, T.., Kaupa, C. (2025). “Testing the Greenwashing Assessment Framework”. Ecology and Society, 30(2): 31. 

Montgomery, A.W., Lyon, T.P. and Barg, J.* (2024) “No End in Sight? A Greenwash Review and Research Agenda.” Organization & Environment, 37(2), 221-256. (ABS 3).

• Highly Commended, Financial Times, Responsible Business Education Awards, 2025
• Winner, ONE-SIM Research Outreach Award, Academy of Management, 2024
• Basis of whitepaper report, Greenwashing 3.0, Ivey Business School, October, 2023.
• Altmetric Attention Score of 167 (99th percentile, ranked 4 of 303 for O&E, covered by 20+ news outlets)

Robertson, J., Montgomery, A.W. and Ozbilir, T. (2023) “Employees’ Responses to Corporate Greenwashing.” Business Strategy and the Environment, 32(7), 4015-4027. (ABS 3) 

Montgomery, A.W. and Dacin, M.T. (2021). “Burning Down the House: COVID-19 and Institutions.” Journal of Management Studies, 58(5), 1426-1430. (FT, ABS 4)

Montgomery, A.W. and Dacin, M.T. (2020). “Water Wars in Detroit: Custodianship and the Work of Institutional Renewal.” Academy of Management Journal, 63(5), 1455–1484. (FT, ABS 4*)

• Winner, RRBM Award for Responsible Research in Management, 2020
• Winner, NBS-ONE Research Impact on Practice Award, AOM 2020

Montgomery, A.W., Wolske, K., and Lyon, T.P. (2020). “The Millennial ‘Meh’: Correlated Groups as Collective Agents in the Automobile Field.” Journal of Management Studies, 58(3), 649-926. (FT, ABS 4).

• Altmetric Attention Score of 282 (99th percentile, ranked 3 of 1,003 for JMS, covered by 35+ news outlets)

Montgomery, A.W., Lyon, T.P., and Zhao, D. (2018). “Not a Drop to Drink? Drinking Water Quality, System Ownership, and Stakeholder Attention.” Research in the Sociology of Organizations, 56, 207–245. (ABS 3)

Corbett, J. and Montgomery, A.W.* (2017). “Environmental Entrepreneurship and Interorganizational Arrangements: A Model of Social-benefit Market Creation.” Strategic Entrepreneurship Journal, 11, 422–440. (FT, ABS 4)

• Included in Annual Review of Social Partnerships (2017), Issue 12.

Lyon, T.P. and Montgomery, A.W.* (2015). “The Means and End of Greenwash.” Organization & Environment, 28(2), 223–249. (ABS 3)

• Altmetric Attention Score of 269 (99th percentile, ranked 2 of 334 for O&E)

Lyon, T.P. and Montgomery, A.W.* (2013). “Tweetjacked: The Impact of Social Media on Corporate Greenwash.” Journal of Business Ethics, 118(4), 747–757. (FT, ABS 3)

Montgomery, A.W., Dacin, P.A. and Dacin, M.T.* (2012). “Collective Social Entrepreneurship: Collaboratively Shaping Social Good.” Journal of Business Ethics, 111(3), 375–388. (FT, ABS 3)

Practitioner-Oriented Publications (Selected, recent)

Beaulieu, J., Montgomery, A.W., Quaid, J. (2025, November 10). “Don’t scrap Canada’s greenwashing rules – fix them.” The Globe and Mail, Op-Ed.

Wines, A. and Montgomery, A.W. (2025, November 10). “Swapping the tragedy of the horizon for the expediency of today.” The Hill Times, Op-Ed.

Montgomery, A.W., (2025, November 7). “Are corporate claims of “greenhushing” just more “greenwashing?” Corporate Knights, Op-Ed.

Lyon, T. & Montgomery, W. (2025, June 3). The toxicity of greenwashing. In E. Nesterak (Ed.), "Burning questions: A collection of climate perspectives." Behavioral Scientist. 

Beaulieu, J. and Montgomery, A.W. (2024, June 26). “Canada’s anti-greenwashing rules are good business. Critics exaggerate the dangers.” The Globe and Mail, Op-Ed.

Montgomery, A.W., Lyon, T.P, Barg, J. and Lynch, M. (2023). “Greenwashing 3.0: Why addressing greenwashing remains as important as ever.” Ivey Business School white paper. 

Beaulieu, J. and Montgomery, A.W. (2023). “New federal greenwashing rules will do little to prevent deceptive environmental claims.” The Globe and Mail, Op-Ed. 

Interdisciplinary Publications

Al-Katib, S., Carleton, E. L., Turner, N., & Montgomery, W. (online first, 2026). “Buffering the Health Costs of Work Stress: A 10-year Longitudinal Test of Preventative Health Behaviors as Resource Caravans.” Occupational Health Science, 10(2), 0-11.

Barling, J., Weatherhead, J., Pupco, S., Turner, N. & Montgomery, A.W. (2022). “Contextual, Interpersonal, and Personal Predictors of Young Adults’ Affective-Identity Motivation to Lead.”  Leadership & Organizational Development Journal, 43(7), 1118-1139. 

Nemes, N., Scanlan, S.J., Smith, P., Smith, T., Aronczyk, M., Hill, S., Lewis, S.L., Montgomery, A.W., Tubiello, F.N., and Stabinsky, D. (2022). “An Integrated Framework to Assess Greenwashing.” Sustainability, 14, 4431-4444. 

• Practitioner-focused framework featured in The Washington Post (April 21, 2022), CBC Marketplace (Fall, 2023), Network for Business Sustainability (2024), as well as cited in policy, legal, and practitioner pieces.

Chapters & Proceedings

Summers, C., Montgomery, A.W. & Luo, R. “Diluting Markets: Marginalized Communities and the Fight to Demarketize Essential Services”. (abridged version).

• Best Paper Proceedings of the 2026 Academy of Management Meeting

Beaulieu, J., Montgomery, A.W., & Lyon, T.P. (Forthcoming, 2025) “Deny or greenwash: Exploring the interactions between science denialism and greenwash”, in Organized Science Denial: An Action Plan of Solutions. Bruni, E. & Lefsrud, L. (Eds.), Oxford University Press. https://doi.org/10.1093/9780198953067.003.0004 

Montgomery, A.W. & Robertson, J. L. (2022) “Why Firms Hide Their Light: Brownwash, Silence, and Variegated Stakeholder Non-Communication” (abridged version).

• Best Paper Proceedings of the 2022 Academy of Management Meeting

Zhao, D. and Montgomery, A.W. *(2019). “From Excess to Entropy: Municipal Water Services Governance in the United States.” In Porcher, S. and Saussier, S. (Eds.), Facing the Challenges of Water Governance. Palgrave Studies in Water Governance: Policy and Practice, Palgrave Macmillan. London, UK: Springer Nature, 321–345. 

Lyon, T.P., Montgomery, A.W. and Zhao, D. *(2017) “A Change Would Do You Good: Privatization, Municipalization, and Drinking Water Quality” (abridged version).

• Best Paper Proceedings of the 2017 Academy of Management Meeting

Montgomery, A.W. (2016) “Think Global, Drink Local: Field Configuring Interactions and the Detroit Water Crisis” (abridged version).

• Best Paper Proceedings of the 2016 Academy of Management Meeting
• Winner, OMT Best Paper on Environmental and Social Practices (AOM 2016)

Case Studies & Teaching Notes

“Progress or Perfection: Is the Fossil Fuel Industry Capable of Real Change?” (2025), Ivey Publishing (Case and Teaching Note W37021 & W37022, Wen, J. and Montgomery, A.W. 

“New Zealand Farmers and the Burp Tax: Balancing the Economy and the Environment” (2024), Ivey Publishing (Case and Teaching Note W39722), Huang, A., Au, A., Nizam, A., Rastoji, E., Wang, D., and Montgomery, A.W. 

“Dade Correctional Institution: Locked Up Potential” (2024), Ivey Publishing, (Case and Teaching Note W39401) O’Brien, W., Fong, L., Ghavami, A., Lapointe, B., Wong, M., Montgomery, A.W.

“Charting a New Future for the London Food Co-op” (2024), Ivey Publishing (Case W34527 and Teaching Note 34528). Shi, E., Montgomery, A. W., and Gualandris, J. 

“Framework: Reframing the Laptop Industry” (2024). Ivey Publishing (Case and Teaching Note W37560). Adeel, A., MacLeod, C., Mohammed, C., Peplinski, J., Wild, C., Montgomery, A.W.

“P&G and the Sachet Economy in the Philippines: Do Big Problems Come in Small Packages?” (2022), Ivey Publishing (Case W28608 and Teaching Note W28609), Singh, M.., Young, E., Bier, M., Sharma, T., Tang, H., Montgomery, A.W.

“Rio Tinto and the Indigenous Juukan Gorge Sites” (2022), Ivey Publishing (Case W28178 and Teaching Note W28179), Khambati, A. and Moore, A. with Montgomery, A.W. and Rowe, W.G.

“Spotify: Facing the Protesters’ Music” (2022), Ivey Publishing (Case W26296 and Teaching Note W26406), Castaldo, Y., Sawers, M., Jacob T. J., Dawood, O., Punnett, K., Montgomery, A.W.

“Onyx Initiative: Expanding the Black Talent Pipeline” (2021), Ivey Publishing (Case W25574 and Teaching Note W25575), McLean, T. & Chilton, E., Montgomery, A.W.

“Stewarding the Soil: Blake Vince’s Quest for Regenerative Farming” (2020). Ivey Publishing (Case 9B20M013 and Teaching Note 8B20M013), Issett, M. with Montgomery, A.W., Bansal P.

“Maple Leaf Foods: Changing the System” (2020). Ivey Publishing (Cases 9B20M174w through 9B20M179w and Teaching Note 8B20M174w), MacMillan, K. with Bansal, P., Montgomery, A.W. (Listed as a Harvard Business “bestseller”.) 

“Water, Water, Everywhere? The Flint Water Crisis” (2018). SAGE Business Cases. Aquino, N. with Montgomery, A.W. 

Interests

Corporate Sustainability, Organization Theory, Greenwashing, Water Management and Governance, Environmental and Social Entrepreneurship, Climate and Environmental Justice, Impact Scholarship

Honours, Awards & Distinctions

Winner, Canada’s Clean50 Honouree, Education and Thought Leadership, 2026 cohort

Winner, Academy of Management, Organizations and Management Theory Division, Best Symposium Award, 2026

Finalist, Academy of Management, Organizations and the Natural Environment Division, Best Paper Award, 2026

Highly Commended, Financial Times, Responsible Business Education Awards, 2025

Winner, ONE-SIM Research Outreach Award, Academy of Management, 2024

Recognized as a “Western University Newsmaker” due to frequent news coverage, 2024 & 2025

Fellowship, Stanford University Centre for Advanced Study in the Behavioral Sciences (CASBS), 2024-2025

Ivey Research Merit Award, 2022-23, 2023-24, 2024-25

JJ Wettlaufer Faculty Fellowship, Ivey Business School, 2023-2026

Climate Action Fellowship, Centre for Building Sustainable Value, Ivey Business School, 2022-2023

Finalist, Academy of Management, Organizations and the Natural Environment Division, Best Paper Award, 2022

Best Reviewer Award, Academy of Management, Organizations and the Natural Environment Division, 2022

Winner, 2021, Ivey Business School, Early Career Research Award, $10,000. (one awarded)

Winner, 2020, NBS-ONE (Network for Business Sustainability and Organizations and Natural Environment AOM Division) Research Impact on Practice Award for A.W. Montgomery and M.T. Dacin, “Water Wars in Detroit: Custodianship and the Work of Institutional Renewal”.

Winner, 2020, Third Annual IACMR-RRBM (Responsible Research in Business and Management) Award for Responsible Research in Management for Montgomery, A.W. and M.T. Dacin, “Water Wars in Detroit: Custodianship and the Work of Institutional Renewal.”

Finalist, Academy of Management, Organizations and the Natural Environment Division, NBS Impact on Practice Award, 2017

Winner, 2016 OMT Best Paper on Environmental and Social Practices Award, for A.W. Montgomery, “Think Global, Drink Local: Field Configuring Interactions and the Detroit Water Crisis” at Academy of Management Conference, Organization and Management Theory Division

Winner, 2016 ONE Best Dissertation Award, for A.W. Montgomery “Water Wars and Warriors: Field Actors and the International Water Crisis” at Academy of Management Conference, ONE Division.
Runner-up, Academy of Management, Organizations and the Natural Environment Division, NBS Impact on Practice Award, 2015

 

Research Grants

Total Awarded: ~CDN$818,968 from 9 granting agencies and including 6 SSHRC grants

Montgomery, A.W. (2026). “Greenwashing and Competition: Restoring Competitive Advantage to Green Firms.” SSHRC Insight Grant, awarded 2026, 4 years. (Principal Investigator): CDN$139,968

Serpa, J. C. et al. “Saving Monkeys, Shaping Policy: Digital Solutions for Wildlife Management Operations.” SSHRC Partnership Engage Grant. First stage under review as of July 2025, (Co-Applicant)

Brouwer, R. et al. “The Value of Water in a Sustainable Circular Great Lakes Economy.” SSHRC Partnership Grant. First stage awarded 2023, (Co-Applicant). CDN$20,000

Ray, M. et al. “Approaches towards Sustainable Water Resources Management for Remote Communities” Western Research, Interdisciplinary Development Initiatives, awarded May 2023, 2 years. (CoInvestigator and Theme Lead): CDN$200,000

Zbaracki, M. and Montgomery, A.W. “Science, industry, and the public: The policy battle over fossil fuel infrastructure” SSHRC Insight Development Grant, awarded 2022, 2 years (Co-Applicant): CDN $70,857

Montgomery, A.W. “Building Sustainable Justice to Address Resource Inequality” SSHRC Insight Grant, awarded 2022, 4 years. (Principal Investigator): CDN$78,034

Montgomery, A.W. & Soderstrom, S. “A Review and Path Forward: Social Justice and the Role of Business”. Erb Institute for Global Sustainable Enterprise – Research Grant, University of Michigan, awarded 2022. (Co-Principal Investigator): US$20,000

Montgomery, A.W. and Robertson, J. “A Dynamic Model of Misleading Corporate Environmental Communications” SSHRC Insight Development Grant, awarded 2018. (Principal Investigator): CDN$60,803

Robertson, J. and Montgomery, A.W. “The Causes, Methods and Consequences of Brownwashing”. SSHRC Insight Development Grant, awarded 2016. (Co-Investigator): CDN$49,305

Tam, E., Upadhyaya, J. Montgomery, W., and Biswas, N. “From Functional to Sustainable: Achieving Resiliency in Modern Water Infrastructure Systems.” Canadian Water Network, awarded 2016 (CoInvestigator): CDN$50,000

Lyon, T.P., Montgomery, A.W., and Wolske, K. “What’s Driving Millennial Travel Behavior? An Exploratory Study”. Alfred P. Sloan Foundation, awarded 2016 (Co-Investigator): US$75,000