2-Day Program

Strategic Analytics

Creating competitive advantage through analytics

About the program

Queen's Strategic Analytics Program will show you how to deploy analytics in new and powerful ways. The program provides hands-on experience with the concepts, tools, and techniques that can help your organization to effectively implement strategic objectives at all levels. Online databases and powerful analytical tools have made complex analysis both economically feasible and timely. Learn from experts how to apply them yourself.

Become better at making informed decisions

Strategic analysis in support of major decisions and repetitive tasks like inventory control and resource allocation have been normal practice for managers for generations. New factors, including online databases and powerful analytical tools, have made complex analysis both economically feasible and timely.

Who should attend

Managers and executives who are involved in their organizations' strategic planning process.

You might also be interested in: Strategy, IT Management

Personal benefits

Learn new approaches to analytics

  • Increase your department's effectiveness and performance by using information you have available to you in new ways
  • Build frameworks to measure and learn from your business - so you continue doing what works and stop doing what doesn't
  • Network with a group of experienced managers from both the private and public sectors

Organizational benefits

Foster a culture of consistency and informed decision-making through the application of analytics

  • Equip managers and leaders with tools and information to strategically apply the data at their disposal
  • Increase effectiveness and reduce risk through improved management decision-making
  • Benefit from optimizing revenue management, dynamic pricing, and business modelling

Program content

The main ingredient required for a business of any size to improve profitability with analytical decision-making is a willingness to learn new techniques and try new things. Inexpensive tools on desktop computers, including things as commonplace as Microsoft Excel, have made sophisticated analytics possible for anyone.

Learn how organizations are using data to make better decisions in a free white paper. Download a PDF

The Program includes these four themes:

Recognizing Opportunities

  • Understanding when and how to use analytical approaches
  • Knowing what tools and skills your organization needs
  • Explore best practices with analytics in service businesses, manufacturing, financial services, and the public sector

Getting the Right Data and Getting the Data Right

  • Working with information systems
  • Surveys, sampling and data-mining
  • Correcting data "censorship"
  • Choosing levels of aggregation and assessing likelihoods

Tools and Techniques

  • Get value from the data you collect
  • Structuring decision processes in uncertain times
  • Extracting critical information from complex data sources
  • Visualizing relationships among key decision factors

Making it Happen

  • Put an analytical approach into action while avoiding "analysis paralysis"
  • Systems and technology recommendations and requirements
  • When to use specialists or consultants, and when to do it yourself
  • Resources and support as your projects unfold

Session leaders include senior professors from Smith School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.

Yuri Levin is the Stephen J.R. Smith Chair of Analytics, the inaugural Director of Master of Management Analytics programme, and the inaugural Director of Scotiabank Centre for Customer Analytics at Smith School of Business at Queen’s University. In 2016, he was named by Poets and Quants as one of the Top 40 Professors Under 40 Worldwide. He teaches analytical decision making, strategic analytics, and pricing analytics courses in MBA, MMA, and Executive Education programmes. He holds a Ph.D. in Operations Research from Rutgers University in the US where he taught in different MBA programmes for 3 years before joining Queen's in 2002. Yuri was the 2013 and 2014 recipient of the MBA Professor of the Year Award and the 2014 and 2015 recipient of the Master of Management Analytics Professor of the Year Award. He has developed innovative approaches and published widely in the general area of revenue management and dynamic pricing. He was a co-winner of 2013 INFORMS Revenue Management and Pricing Practice Prize for pricing and promotions analysis at Molson Coors Brewing Company and a co-winner of 2009 INFORMS COIN-OR Cup for applications of COIN-OR technologies in development of novel techniques for cargo capacity management and dynamic pricing. He was also the 2010 recipient of Queen's School of Business Award for Research Achievement and 2003 New Researcher Achievement Award. Yuri is an Associate Editor of Operations Research. He served as Chair of INFORMS Revenue Management and Pricing section, Associate Editor of Management Science, and was a Guest Editor of the special issue of European Journal of Operational Research on Revenue Management and Dynamic Pricing. Yuri's research has been funded by the Natural Sciences and Engineering Council of Canada. Yuri has consulted widely on consumer behavior modeling and optimization of pricing and developed corporate training programmes in strategic analytics, analytical decision making, and strategic pricing optimization.

 

Jeff McGill is an experienced researcher, teacher, and practitioner in Management Science, and is a former Program Director of the Queen's Full-time MBA. Jeff's interests are in pricing and revenue management, particularly in the transportation industry, and in statistical methods for improving management decisions. He has over eight years of full-time industrial experience in product development and operations research, and has consulted widely for public and private organizations in the areas of optimal pricing and data analysis. 

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Speak to a member of our team.
Call 1.888.393.2338 or Chat live
Monday to Friday. 8:30 am - 4:00 pm EST

Upcoming Sessions

    Toronto, Ontario, Canada

    Smith School of Business Toronto Facility
    200 Front Street West, Suite 3020
  • Apr 10 to Apr 11
  • Oct 31 to Nov 1

Fees

$2,900 CAD (plus applicable taxes)

Located in Canada?

Offset part or all of program fees through the Canada Job Grant

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