Managing a brand today takes a lot more than a logo or catchy slogan.
Great brands are built on a foundation of great strategy and supported by an appropriate infrastructure and the specific processes needed to execute that strategy.
Find out how to build long term relationships that don’t require an endless stream of price cuts and service concessions.
This Program is designed for managers interested in learning more about the marketing function.
The concepts and techniques taught in the Program will enhance your marketing skills and increase your value to the organization
Bringing new marketing concepts and practices into your organization will have a profoundly positive impact on your organization's performance
Queen's Marketing Program is structured to ensure relevance of content and sensitivity to the differing needs of product marketing vs. service, marketing and business-to-business vs. consumer marketing.
Developing a fully-Integrated Marketing Strategy
Branding and Positioning
Social Media and Digital Storytelling
The Role of Public Relations in Brand-building
Session leaders include senior professors from Smith School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.
Jay Handelman is Associate Dean of Research, Director of the MSc and PhD programs, and Associate Professor of Marketing at Smith School of Business. He has also served as Director of the Centre for Responsible Leadership. He has conducted extensive research into the ways in which marketers integrate emotional, cultural and social responsibility dimensions into their traditional marketing strategies, and the ways in which these strategies benefit the organization. He is also an expert on consumer activism and boycotts. His research has been published in several academic journals, including the Journal of Marketing, the Journal of Retailing and the Journal of Business Research.
Ken Wong is one of Canada's most frequently quoted business professors. He has worked with the Strategic Planning Institute at Harvard University and the Conference Board of Canada, and writes a monthly column for Strategy and periodically for Marketing and the National Post. He is a 2006 inductee into the Canadian Marketing Hall of Legends and past winner of the National Post's Leaders in Management Education award. He regularly judges "Canada's Best Managed Companies" and other competitions, addresses and consults with corporations around the world, and sits on a number of advisory/directorship boards