Program content
The program leverages the educational power of multiple teaching tools, including class discussions, lectures, simulations and the exchange of ideas and perspectives with faculty and fellow participants. Additionally, every participant will make use of the Analytics Capabilities Assessment Tool (ACAT) - a proprietary diagnostic tool to assess the current stage of an organization's digital transformation and enable the development of a personalized action plan.
The program has a number of interrelated modules.
Principles of Digital Transformation
- Take a comprehensive view of your organization and understand the current state regarding all things digital
- Identify the highest potential value gaps that exist, and understand how to fill those gaps for maximum ROI
- Learn a framework and set of key principles to guide and enable enterprise level digital transformation, covering structure, processes, systems, skills, tools, and technology
Analytical Decision Making
- Learn how to break down decision-making problems, including those that involve risk, using a variety of tools and frameworks
- Learn how to convert huge quantities of ill-structured data into manageable amounts of organized information
- Discuss how to handle complex decisions in the presence of uncertainty
- Understand how to balance intuition and analytics to make solid decisions and influence others
Driving Value through Customer-Centric Analytics and Precision Pricing
- Explore the importance of considering the full spectrum of customer behaviours as a core of a customer-centric business model
- Discuss how customer behaviours affect optimal pricing, product offering and promotion decisions
- Study general strategies for business-to-business and business-to-consumer customer analytics using examples from a variety of enterprises
- Leverage Precision Pricing and Revenue Optimization (PPRO) to determine pricing and product availability across various selling channels
Big Data and AI
- Assess the role of analytics and AI capabilities to find insights in very large or unstructured data sets, including credit card transactions, social networks and online shopping data
- Survey various AI methods appropriate for different analytical objectives, including classification, neural networks, recommender systems and smart contracts
- Examine IT infrastructure, tools and technologies that enable maximal value of data assets
- Gain a foundation for using AI technology on big data to enable data-driven decision making within your organization
Analytics, Strategy & Change
- Learn how to translate digital & analytics opportunities into reality
- Understand the key pillars of digital transformation plans
- Gain insight into the strategies and tactics used by Digital Industry Leaders – who's doing what, what's working, what's not
- Discuss your particular digital transformation and analytics challenges, and sketch out a roadmap to take you and your organization forward IG