Commerce team national winners of L'Oreal competition

Comm’09 students Linda Chew, Nancy Li and Baille Zheng were this year’s national winners of L’Oréal’s E-Strat, the world’s largest online business simulation. In this virtual world, teams of three run a cosmetics company and manage the requisite areas of R&D, pricing, promotion, distribution and web management. L’Oréal executives who judge the entries considered the stock price, business plan, and a 20-minute video submission before choosing the winning team for Canada.

“L’Oréal told us that our video was by far the most creative in delivering our message,” said Linda. “They were impressed by both the passion and professionalism we displayed in the presentation. After devoting almost ten hours per week throughout this entire semester to the competition, winning the nationals is definitely an exciting accomplishment for us.”