Primer Series page

Sustainable Investing

What is Sustainable Investing?

The terms sustainable investing and responsible investing have come to be used interchangeably. At the core, sustainable (responsible) investing involves the recognition, consideration and incorporation of (ESG) factors into the investment management process. We provide two examples of definitions that are used below:

RIA Canada

“Responsible investment (RI) refers to the incorporation of environmental, social and governance factors (ESG) into the selection and management of investments.”1

UN-Principles for Responsible Investing (PRI)

“The PRI defines responsible investment as a strategy and practice to incorporate environmental, social and governance (ESG) factors in investment decisions and active ownership.”2

People looking at graphs on a computer

Approaches to Sustainable Investing3

There are several approaches to sustainable investing. These include the following:

  1. Negative/exclusionary screening: the exclusion from a fund or portfolio of certain sectors, companies or practices based on specific ESG criteria.
  2. Positive/best-in-class screening: investment in sectors, companies or projects selected for positive ESG performance relative to industry peers.
  3. Norms-based screening: screening of investments against minimum standards of business practice based on international norms, such as those issued by the OECD, UN, etc.
  4. ESG integration: the systematic and explicit inclusion by investment managers of ESG factors into financial analysis and portfolio management.
  5. Sustainability themed investing: investment in themes or assets specifically related to sustainability (i.e., renewable energy, cleantech, or sustainable agriculture).
  6. Impact investing: targeted investments aimed at addressing social or environmental problems, where capital is specifically directed toward traditionally underserved individuals or communities, as well as financing that is provided to businesses with clear social or environmental purposes.
  7. Corporate engagement and shareholder action: the use of shareholder power to influence corporate behaviour, including through direct corporate engagement (i.e. communicating with senior management and/or boards of companies), filing or co-filing shareholder proposals, and proxy voting that is guided by comprehensive ESG guidelines.

Sustainable Investing in Practice

Most investors that practice responsible investing integrate ESG considerations into their investment management process, and do so in combination with some of the other approaches listed above.

For example, consider the following quotes taken from the recent Sustainability reports and/or company websites of a number of widely known international and Canadian banks, pension funds, and asset management firms:

  • ... our approach to investing sustainably includes exclusion, integration and impact investing.
  • ... built upon ESG integration across all investments, stewardship, screening, ... with allocations to impact, thematic and socially responsible investment opportunities.
  • ... integrate, engage, influence, and evolve.
  • ... shareholder engagement, integration of ESG criteria into investment analysis and decision making, and exclusion. Includes portfolio carbon footprint reduction targets.
  • ... built upon three pillars: fully-integrated ESG, active stewardship and client-driven solutions and reporting.
  • ... integrate ESG factors into investment analysis, and employ engagement and proxy voting.
  • ... provide several alternative investment options to investors that enable them to choose.
  • ... emphasizes ESG integration, thematic and impact investing opportunities, as well as exclusionary screening.

What are the Sources of Sustainable Investing and ESG Information?

There is no doubt that sustainable investing and ESG considerations have become increasingly important. The level of sophistication of those interested in accessing and processing such information varies widely, from those with well-embedded and highly developed approaches to both obtaining and using such information, to those that have barely gotten started.

A March 2020 survey of investors and asset managers by SustainAbility asked respondents to name three sources of information that they found the most helpful.4 The survey shows clearly that users of such information typically rely on several sources of information. The top two (55% each) include ESG ratings (from ratings providers)5 and direct engagement with companies, followed closely by corporate sustainability reports (50%) and in-house research (41%). Other sources referenced by respondents include corporate ESG rankings (23%); information in securities filings (18%); and, media (14%).

Clearly many smaller investors and asset managers will be constrained in their ability to pursue direct engagement with companies and conduct in-house research. However, ESG ratings and reports are widely accessible, while corporate sustainability reports are fast becoming the norm for public companies. For example, the Governance and Accountability Institute reported that 86% of S&P 500 companies provided sustainability reports in 2018, versus slightly less than 20% in 2011.6

What's Happening in Canada?

As of December 2020, more than 3,000 global investors responsible for over US $100 trillion in assets were signatories of the UN-PRI, and there are currently over 150 Canadian asset owners and managers that are PRI signatories. A recent report from RIA Canada shows that CAD $3.2 trillion in assets were managed in alignment with a “responsible” investment strategy by the end of 2019, more than six times the 2006 figure of CAD $459.5 billion.7 The report notes that this represents 61.8% of Canada’s investment industry, up from 50.6% just two years prior.

Primer Series