Introducing the Scotiabank Centre for Customer Analytics at Smith School of Business

A new research centre that will harness the power of data analytics is set to open at Queen’s in February. The Scotiabank Centre for Customer Analytics will bring together professors and students to collaborate with the bank’s teams on applied research in customer analytics.

“More and more organizations are realizing the power of using big data and analytics as a competitive advantage,” said Dean David Saunders when the centre was announced on January 12. “We are excited by the many opportunities the Scotiabank Centre for Customer Analytics will provide to both students and faculty, as well as by the data-driven solutions we will produce.”

The collaboration between Scotiabank and Smith School of Business will extend beyond applied research to include community-building efforts that bring together analytics practitioners and innovators across industries. Scotiabank will also provide internship opportunities for Queen’s PhD, MSc, Master of Management Analytics and MBA students.

“Our customers expect simple, seamless and personalized services; and data and analytics are key to making this possible,” said Michael Zerbs, Executive Vice President and Co-Head, Information Technology, Enterprise Technology at Scotiabank. 

The Centre will be co-led by two Smith School of Business faculty: Yuri Levin, Chaired Professor of Operations Management and Director of the Master of Management Analytics program, and Mikhail Nediak, Associate Professor and Toller Family Fellow of Operations Management. Also participating will be faculty members at Smith in Management Science, Operations Management, Marketing, and Business Economics, as well as at Queen’s School of Computing.