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QSB Sweep At MasterCard ForePoint Case Competition

The winning MasterCard team, from left, Michael Brewer, Prasanna Ranganathan, Lauren Parker and Michael Koichopolos.

For the second consecutive year, a QSB Commerce team won the annual MasterCard ForePoint Case Competition. Hosted by the University of Alberta Marketing Association, the competition brings together 16 teams of business students from all across Canada. It allows students the opportunity to perform extensive research on the appointed company, industry, and the featured product or service by distributing the case three weeks before the main competition event. This places a greater emphasis on case research, analysis, and preparation, which accurately reflects how most decisions are made in the business world.