Brown Bag Lunch with Alex Mitchell “Confronting Scarcity” (Tuesday May 20th)
May 20, 2014
Marketing scholarship and practice are rooted in assumptions of scarcity. However, increasingly the collective problems facing marketers, and business practitioners more generally, are associated with abundance or excess: pollution, obesity, consumerism, urban sprawl, information glut, etc. This conversation seeks to broaden the dialog amongst researchers, students, and practitioners by examining the assumptions of scarcity, their impact on marketing thought and strategic decision-making practices, and advocating for more “nomadic” approaches to organizational change.
Join the Centre and Alexander Mitchell as he leads us in a discussion about Confronting Scarcity.
Let’s see where the conversation takes us!
Date: Tuesday, May 20th, 2014
Time: 12-1pm
Location: Goodes Hall, Room 300
Bring your lunch!
RSVP (appreciated but not required): responsibleleadership@business.queensu.ca