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 Zoran Kovacevic
Zoran Kovacevic
Executive MBA
2015

Toymint

My Company, Toymint (toymint.co) is pioneering the intersection of toys and technology, most notably with our recent venture, Minted Teddy, which explores the realm of phygital (physical + digital) experiences in the NFT (non-fungible token) space.

Why I started it: I’ve always been fascinated by toys and their impact on kids. Yet, I saw a gap: physical toys were not keeping up with the digital age, and many lacked the sustainability and quality befitting their role in child development. To raise a brighter generation, we need foundational, mindful toys. Toymint and Minted Teddy emerged from this vision by merging digital experiences with enduring, eco-friendly toys, aiming to delight and responsibly enrich young lives.

What niche I’m filling: Toymint is carving out a unique niche, marrying tangible collectible toys with their digital counterparts, giving collectors a digital asset and a tangible connection to their investment.

Something that didn’t work: The entrepreneurial journey is filled with highs and lows, but every challenge is a lesson in disguise. Innovating in a rapidly evolving sector like NFTs requires adaptability,  continuous learning and, more than anything, a belief in your vision even when the path seems unclear.

What I’ve learned: The entrepreneurial journey is filled with highs and lows, but every challenge is a lesson in disguise. Innovating in a rapidly evolving sector like NFTs requires adaptability, continuous learning and, more than anything, a belief in your vision even when the path seems unclear.

My best advice for new entrepreneurs: Your passion will fuel the long nights and early mornings, but your unwavering belief in the bigger picture will see you through. Also, always remember to value the relationships and networks you build along the way.

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