Skip to main content
Spring 2024

Spring 2024


The speed of Sam
Sam Effah, MMIE’21, was an explosive sprinter who wowed crowds and broke records. Now he’s helping to grow the next generation of Canadian athletes
Data driller
Jody Conrad’s dashboard analytics help the mining industry dig more efficiently and lower costs during a metal mining boom
Getting on board
Joining a board can seriously boost your career. But how do you land a seat? And what should you know first? We asked Smith experts for advice


Beauty brand builder
A career in cosmetics took Tim Coolican, BCom’01, around the world. Now he’s taking an upstart beauty brand global too
London calling
A curious mind has taken Julie Ioffe, MBA’20, from neuroscience to high finance and Europe’s economic capital. Here, she explains how she got there
Research with impact
Six Smith PhD alumni teaching at universities across Canada and around the world tell us about their research and what key questions they are trying to answer
If you're ever in Lausanne, Switzerland
A BCom’92 grad gives us a tour of the region of sport, wine and natural beauty

My Other CV

Mystery queen
In this issue, mystery author Melodie Campbell, BCom’78, answers our alternative resumé questions, from her best advice to aspiring authors to her biggest career mistake


Paying the cultural tax
Corporate diversity efforts rely too much on minority workers. Professor Eddy Ng has ideas to help change that
It’s a family affair
Professor Sarah Burrows digs into the dynamics of family businesses and why only some are built to last
Do I need a career support team?
Your career is your most valuable investment. It should have its own board of directors
The wide world of influencers
The influencer industry is massive, growing fast and barely understood. Robert Kozinets, PhD’97, explores how it all comes together

Dean's Message