joanna_griffiths_bc
2005
Joanna Griffiths (BCom) is the founder and CEO of Knix Wear, a high-tech women’s underwear brand. Knix Wear, recently launched via a crowdsourcing campaign on Indiegogo, secured a large pre-order from Hudson’s Bay Company in the process. This marks the first time a major retailer has purchased a brand as a result of crowdfunding.