david_b_mcnab_bcom

David B. McNab (BCom), having successfully patented a solution for measuring cross-sales, product substitution, incremental sales and retention in multiproduct companies (“An age old problem; ask your banker,” he says), has joined IBM as a Senior Managing Strategy Consultant in their Business Analytics and Optimization practice in Toronto. Married, with two cats, no kids, Dave gets his kicks from art (“Wife Karen is an artist; Google her,” he suggests), blogging, playing with his guitar collection, and enjoying rock and roll and the blues. Dave adds, "Anyone into 21st century analytics is welcome to ping me on LinkedIn. My work helps clients integrate their business deeper into customer, consumer and supply chain relationships and optimize decisions through analytics to increase revenue and margins. Cool stuff like monitoring brand on the web in real time, predicting micro-weather to optimize wind energy supply, advisory decision engines and the like. Sound interesting? IT IS!!! Look out for a future where knowledge is ubiquitous and asking the right question is the where the value lies. Knowledge is on the way out... philosophers are on the way in. THINK is still a great slogan."