Abed Saab
2010
Abed Saab (EMBA) co-founded Rhexia, Inc. with Pierre Lermusieaux (MA’87) in 2010. This Ottawa-based GIS company then created ReRouteMe.com, a web-based application that evolved from Abed’s master’s thesis. The app helps commuters proactively avoid traffic, construction, and accidents. The pair officially launched the platform in Ottawa and in the Greater Toronto Area (GTA) in early 2013.