Matthew Klar

Matthew Klar, AMBA, tells us he has joined “The Greater” as a co-founder. “The Greater” is a strategy consultancy that, Matthew says, “builds great brands by helping them do good in the world, advising on CSR, social impact and philanthropy strategies.” It works with clients to donate 50 per cent of net profits to worthy causes. The consultancy launched in late 2020. Before that, Matthew was head of strategy at sports sponsorship agency MKTG Canada.