Jenelle Peterson
2016
Jenelle Peterson, AMBA, has launched The Wild | Life Outdoor Adventures. The company delivers monthly themed kits that contain tools and toys, activity cards, a nature-inspired craft, and a custom merit pin. With a range of age-appropriate activities designed in partnership with academic subject-matter experts to mirror Canadian curricula, The Wild | Life kits teach real-life skills, challenge kids, and allow them to build confidence and a lifelong relationship with nature. Since launching in March, kits have been shipped across seven provinces in Canada, and the company continues to grow. jointhewildlife.ca