News
Ken Wong elected to CMA board; wows delegates at national convention
Posted on June 23, 2010
The Canadian Marketing Association (CMA) has elected QSB Marketing and Strategy professor Ken Wong to its new Board of Directors. The election was held at the CMA’s annual conference in Toronto at the end of May.
Conference delegates were treated to Professor Wong’s high-energy keynote address Stop the (so-called) Marketing Madness, which looked at the symptoms, reasons behind and the remedies needed to overcome marketing’s malpractices. Watch a highlight from Ken’s presentation: “Why don’t marketers do the right thing?”
Professor Wong is the Commerce ’77 Teaching Fellow in Marketing at Queen’s School of Business, Vice-President, Knowledge Development, Level 5, and an inductee into the Canadian Marketing Hall of Legends.
The Canadian Marketing Association is the marketing community’s leading advocate on the key public policy issues affecting both consumer and business-to-business marketers. With more than 800 corporate members, the CMA is the largest marketing association in Canada. Read about the CMA’s new Board of Directors in the official announcement.