Commerce student’s business plan takes 2nd prize in Brazil

Posted on April 21, 2010

(l to r) Commerce student Jennifer Turliuk, Latin Moot judge Augusto Camargo and teammate Aimee Gulliver
(l to r) Commerce student Jennifer Turliuk, Latin Moot judge Augusto Camargo and teammate Aimee Gulliver

Wireless internet business started on exchange leads to success in Latin MOOT Corp competition

Fourth year Commerce student Jennifer Turliuk and her teammates placed second in the Latin MOOT Corp Competition in Sao Paulo, Brazil, for their business plan to provide a wireless internet service at universities in Australia and New Zealand.

This international business plan competition assessed 32 entries before inviting seven teams to pitch to South American venture capitalists, angel investors and industry experts at FGV University in Sao Paulo, Brazil. Jennifer was a member of the only team from outside South America. Her team – WIFLI — was awarded second place overall as well as the Outstanding Presentation Award.

WIFLI is wireless internet ‘Whenever I Feel Like It’, offering free and premium wireless internet options at universities in Australia and New Zealand. While on exchange in Perth, Australia, Jennifer had noticed a lack of wireless internet services at Australian campuses. She and her team mates from Australia and New Zealand developed a model to offer students free wireless internet by providing corporate sponsors with advertising opportunities to reach millennials. In January, WIFLI was awarded second place and $6,000 from the Queen’s Entrepreneurs’ Competition, Canada’s largest undergraduate international business plan competition,

“The competition was an amazing experience,” said Jennifer Turliuk after returning from Sao Paulo. “We received a lot of great feedback from the judges, learned to communicate in a city that speaks predominantly Portuguese, and brought home new ideas and contacts that will be beneficial to the business.”

For more information contact: Jennifer Turliuk at jenn.turliuk@gmail.com


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