Why Bad Things Happen to Good Marketers

The need for better marketing management
60-minutes
Thursday January 16, 2014 1:00 PM EST

Marketers have never had a more powerful set of tools and better data than they have today. Hardly a day goes by when we don’t receive notice of some new research or white paper that outlines how to put those tools and data to their best use.

And yet, despite all these advances the average tenure of a CMO runs about two fiscal years.

In this webinar Ken presents his observations on why, despite all these advances, marketers still face enormous challenges in getting their organization to approve, let alone execute their programs.

Find out why Ken argues “We don’t need better marketing – we need better marketing management”

Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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