Succeeding in a tough economy

Laying the foundation for growth
Free Webinar
Wednesday January 30, 2013 1:00 PM EST

For many firms, a challenging economy is the time to take on a conservative strategy, and effectively ‘lay low’ while the business environment improves. For me, this has always been the best time to lay the foundation for growth and push the organization into what’s Next. As a hockey coach, I tell my players to move their feet. That movement gives them options and visibility on the situation they don’t have standing still.

The same philosophy applies here. As leadership, we don’t advocate a hunker down approach; we have to be in the game. This attitude and effort drives our company culture towards one of change and innovation. Recognizing the issues presented by a challenging economy, however, I am advocating three little things for leadership to focus on as we seek to differentiate our organizations.

Specific topics will include:

  • How to fine tune your understanding of your best customers
  • How to tune your engine during slower times
  • How to create a winning attitude by setting big goals during tough times

Creating an innovative culture is a long term process, but a path we should never wait to tread. If we don’t start now, we will just be a year older when we do.

Mr.Barry Cross
Project Management and Lean Innovation, Smith School of Business

Barry Cross joined Queen's University in 2006 after spending 17 years in various Executive and Management positions with Magna International, Autosystems Manufacturing and DuPont.  While in Industry, Mr. Cross led many key strategic initiatives, including the development of significant projects in Asia, Brazil, Mexico, and Europe.  He led the Project Management and Product Development activities associated with nearly 30 product launches for numerous customers, and implemented a lighting R&D team responsible for potential first-on-road technologies.  He was a member of several Company and Industry councils and steering committees, including Decoma's R&D Steering Committee and the Automotive Parts Manufacturers' Association International Committee.

Mr. Cross now teaches at Smith School of Business at the Undergraduate and Graduate levels in Operations Management, Service Management and Project Management, with additional interest in Execution, Innovation, Lean, and Crisis Management.  At the Executive level, he speaks regularly on Innovation, Execution and Project Management.

His speaking and consulting clients include Deloitte, Conference Board of Canada, Shoppers Drug Mart, LG, the Canadian Real Estate Association, Canada Post, Export Development Canada and others.

He has an MBA from Queen's University and a Bachelor of Science degree from the University of Waterloo.

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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