Powerful Names and Brilliant Ideas
This webinar will consider the protection of business ideas – the law known as Intellectual Property (IP) – from a unique perspective. Most business people understand the “most desirable” types of IP to be a patent, or a copyright. However, these are not always applicable, or effective, to protect business ideas like business plans, slogans, brands or strategies.
Professor Peter Kissick, Distinguished Faculty Fellow in Business Law, will discuss methods of protecting intellectual assets other than through copyright and patents. He will consider the law of names and slogans – trademarks law. This webinar would be of interest to anyone involved in product development, marketing or anyone with entrepreneurial inclinations.