Mobile Matters

Preparing your business for a multi-screen marketing world
Free Webinar
Thursday May 30, 2013 1:00 PM EDT

In a few short years, devices that were once considered simply “mobile phones” have changed our lives in ways that were previously relegated to the domain of science fiction.

Every day, millions of consumers step away from their PCs and carry the web in their pockets, putting the world at their fingertips at all times. Is your website ready for the influx of new screen sizes and on-the-go mentality of visitors?

Additionally, mobile users are social users – accounting for more than half of overall time spent within social networking applications. Using the latest mobile platforms, your customers are telling stories with newfound creative flair - can your brand say the same?

In this session, Neil Bearse will discuss critical concepts your organizations should be considering as you plan for life in the new multi-screen world.

  • The latest trends in mobile usage across key demographics
  • How organizations are fine-tuning their web presence to increase conversions for important mobile visitors
  • How to take advantage of the creativity and connection offered by mobile devices
  • How intelligent applications can create powerful brand interactions

Following the presentation will be time dedicated to Q&A with our speaker, aiding in real-world application of theoretical concepts.

Marketing, Smith School of Business

The social web has ushered in a new era in communication, presenting business leaders with a myriad of new opportunities and challenges. With a background combining formal training in education with extensive expertise in social media, web analytics and digital marketing, Neil Bearse is able to bridge the gap between technology and business - delivering a talk that is, at once, informative, inspiring and entertaining.  

His pioneering work to market the music of independent artists online and through word-of-mouth channels like podcasting and blogging led to him representing artists from across North America, and the incorporation of his marketing consulting company TWOSIX.TWO. With a goal of empowering organizations and rockstars alike to communicate authentically and effectively online, his list of clients now includes WestJet, SaskTel, Kidrobot, Starbucks Canada and the Canadian Deposit Insurance Corporation.

Neil has three times been selected as a guest speaker for Deloitte’s Best Managed Companies Symposium; including the inaugural event in Mexico City in 2010. Bearse has also teamed with former Yahoo! Canada General Manager Kerry Munro for a seven-city Canadian speaking tour, teaching managers and executives how to better leverage digital communications and social media. In addition to the role of Associate Director, Marketing at Queen's School of Business, Bearse is a regular contributor to the School’s world-renowned executive education programs, with experience teaching on Queen's Marketing Program, Queen's Executive Program and Queen’s MBA Programs across North America.

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

Follow Smith Business Insight on: