Killing Complexity for a Lean and Agile Organization

Agility is an outgrowth of simplicity. And simplicity comes from a laser focus on the customer
Wednesday October 18, 2017 1:00 PM EDT

The parameters of competition in business are changing — big does not necessarily beat small. It’s now about the fast beating the slow. Product and service life cycles are collapsing and what organizations do today will be made obsolete far earlier than anticipated. Disrupters are arriving from out of the blue: Tesla invading automotive, Uber redefining the taxi industry, Netflix undermining conventional television programming.

Now and in the years to come, agility, speed, and flexibility are the key elements of a successful strategy and execution in the corporate world as well as in government agencies, health care, and education.
In this webinar, Smith School of Business expert Barry Cross discusses how to achieve simplicity by clearly focusing on the customer. 
Participants will learn about: 
  • Recognizing your true customers and understanding their needs and wants
  • Eliminating the products, services, processes, and “work” that get in the way of delivering value to those customers
  • Overcoming the barriers to agility
  • Focusing people and processes toward value creation, even in what are perceived as non-customer-centric operations
  • Avoiding brand confusion and the “all things to all people” mentality 
Mr.Barry Cross
Project Management and Lean Innovation, Smith School of Business

Barry Cross joined Queen's University in 2006 after spending 17 years in various Executive and Management positions with Magna International, Autosystems Manufacturing and DuPont.  While in Industry, Mr. Cross led many key strategic initiatives, including the development of significant projects in Asia, Brazil, Mexico, and Europe.  He led the Project Management and Product Development activities associated with nearly 30 product launches for numerous customers, and implemented a lighting R&D team responsible for potential first-on-road technologies.  He was a member of several Company and Industry councils and steering committees, including Decoma's R&D Steering Committee and the Automotive Parts Manufacturers' Association International Committee.

Mr. Cross now teaches at Smith School of Business at the Undergraduate and Graduate levels in Operations Management, Service Management and Project Management, with additional interest in Execution, Innovation, Lean, and Crisis Management.  At the Executive level, he speaks regularly on Innovation, Execution and Project Management.

His speaking and consulting clients include Deloitte, Conference Board of Canada, Shoppers Drug Mart, LG, the Canadian Real Estate Association, Canada Post, Export Development Canada and others.

He has an MBA from Queen's University and a Bachelor of Science degree from the University of Waterloo.

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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