What is and What Could Be:

Using customer data to nurture emotionally loyal customers
60-minutes
Tuesday September 17, 2013 1:00 PM EDT

In recent years, Big Data has grown as a buzzword in the business world. In fact, 90% of the data around the globe today was generated in the last two years.

In this webinar, Bryan Pearson, President and CEO of LoyaltyOne, author of the “Loyalty Leap: Turning Customer Information Into Customer Intimacy,” will draw on more than 20 years of loyalty marketing experience to explain how to use customer information to build meaningful relationships and create emotional loyalty in a rapidly changing world.

Key insights and takeaways you will gain from this webinar include:

  • Understand how to transform vast amounts of data into curated customer experiences, while addressing demands for personalization, contextual messaging and real-time recognition
  • Review recent examples of companies who are effectively utilizing data to elevate customer experience and targeted communications through the practice of Enterprise Loyalty
  • A look forward to consider the future opportunities that exist through effective use of customer information

Following the presentation will be a period dedicated to Q&A with our speaker.

Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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