Videos

What astronauts can tell earthbound leaders on how to harness cultural diversity in their workplaces
Making good public policy is hard enough without having to deal with peoples’ behavioural tics
Data are delightful but intuition is integral when sorting through options and setting a course. Here’s how to use experience and values to make the best decisions
60-minutesThursday, August 10, 2017 - 1:00pm
Session Leader: 
Consumers increasingly are going global yet strong sub-cultures still hold sway. How should marketing strategies keep up with the times?
60-minutesWednesday, July 12, 2017 - 1:00pm
The era of responsible investment and impact investment has arrived. What investors need to know to thrive in these new markets
60 minutesWednesday, June 21, 2017 - 1:00pm
“The story we’re looking for is a story of human behaviour”
“Organizations don’t buy products. People in organizations buy products”
Want to improve the consumer’s experience? You probably won’t find the answer in historical data
Marketing strategy must begin with the question: What is the problem that consumers are trying to solve?
Marketers are starting to win back the authority to deliver on their brands’ promise

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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