When overhauling their loyalty programs, firms can find a way to leave no customer behind and still make money
Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements
Why data and behavioural science are a natural fit
Get these building blocks in place to fulfill the analytics promise
When a new movie or book is rolled out in different formats over time, how do firms get the biggest bang from their advertising and viral campaigns?
Analytics is a hot topic in boardrooms but a survey shows intuition and experience are still highly valued
From the basement to the boardroom: The analytics revolution is returning us to the Marrakech markets of old
When it comes to products with a short shelf life, replenishing your inventory by instinct alone makes you easy pickings. Time to build your analytics toolkit
© Queen's University. All Rights Reserved.
Smith School of Business
Goodes Hall, Queen's University
Canada K7L 3N6