.

Consumers rarely notice when manufacturers position their own salespeople in retail outlets. Those firms better hope consumers don't wise up

With the automation of many sales tasks, salespeople will need to focus on their own killer app - building relationships
Marketers are starting to win back the authority to deliver on their brands’ promise
Disney crowds

Disney researchers decode consumer behaviour to discover untapped value

For tech firms looking to scale at warp speed, marketers must get engineers and salespeople on the same page
Aspiring consultants need the very people skills that sales mavens possess in spades
Thanks to technology and more open-ended customer relationships, a career in sales has a whole new look
bar_codes_on_face

Want a more well-rounded approach to using customer information? Let the C-Suite grab the reins

Consumers increasingly are going global yet strong sub-cultures still hold sway. How should marketing strategies keep up with the times?
60-minutesWednesday, July 12, 2017 - 1:00pm

About one-third of food produced worldwide is wasted while millions go hungry. Research into consumer behaviour exposes the biases that undermine our good intentions

When a new movie or book is rolled out in different formats over time, how do firms get the biggest bang from their advertising and viral campaigns?

“The story we’re looking for is a story of human behaviour”
“Organizations don’t buy products. People in organizations buy products”

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

Follow Smith Business Insight on: