mass media
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Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements

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Consumers view businesses as people and their transactions as zero-sum games. No wonder we think they’re are out to get us

mass media

Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements

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Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition

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To reap the benefits of corporate social responsibility, a consistent strategy over at least five years trumps all

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Friendliness without friendship may undermine customer relationships

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A carefully crafted reminder notice, with simple language and a firm deadline, turns corporate lallygaggers into timely taxpayers

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Disney researchers decode consumer behaviour to discover untapped value

Consumers rarely notice when manufacturers position their own salespeople in retail outlets. Those firms better hope consumers don't wise up

For tech firms looking to scale at warp speed, marketers must get engineers and salespeople on the same page
Aspiring consultants need the very people skills that sales mavens possess in spades

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