Marketing

mass media

Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements

smartphone home monitoring

Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition

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How an organization’s strategic orientation shapes its corporate social responsibility

walmart food bank

To reap the benefits of corporate social responsibility, a consistent strategy over at least five years trumps all

For tech firms looking to scale at warp speed, marketers must get engineers and salespeople on the same page
data eye

The endgame is to change people’s behaviour at scale and undermine self-determination

man with magnifying glass

Some auditing firms are in denial about the corrosive effect of commercial pressures on their work

enron

For any other profession, customer relationship management is a great marketing tactic. For auditors, it makes them identify too readily with a client’s overly aggressive accounting approach

Global marketing strategy needs to be balanced with local relevance and response

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Want a more well-rounded approach to using customer information? Let the C-Suite grab the reins

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