Marketing

Consumers view businesses as people and their transactions as zero-sum games. No wonder we think they’re are out to get us

boy with telescope

You can learn a lot from distant competitors that your closest rivals overlook

starbucks rewards

When overhauling their loyalty programs, firms can find a way to leave no customer behind and still make money

mass media

Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements

smartphone home monitoring

Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition

microsoft_we_speak_code

How an organization’s strategic orientation shapes its corporate social responsibility

walmart food bank

To reap the benefits of corporate social responsibility, a consistent strategy over at least five years trumps all

For tech firms looking to scale at warp speed, marketers must get engineers and salespeople on the same page
data eye

The endgame is to change people’s behaviour at scale and undermine self-determination

man with magnifying glass

Some auditing firms are in denial about the corrosive effect of commercial pressures on their work

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