Strategy

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Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition

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Purposefully deciding not to act when you easily could is an unheralded yet crucial strategic tactic

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How an organization’s strategic orientation shapes its corporate social responsibility

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To reap the benefits of corporate social responsibility, a consistent strategy over at least five years trumps all

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Improvisation, supported by robust IT systems, is one way to deal with disruptions that you just can’t plan for

For tech firms looking to scale at warp speed, marketers must get engineers and salespeople on the same page
big fish swallowing

M&As have a reputation for draining the value of acquiring firms. It doesn’t have to be that way: a long-term focus and deep pockets flip the script

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If you need to kill complexity, here’s where you should train your guns

Want to improve the consumer’s experience? You probably won’t find the answer in historical data
Marketing strategy must begin with the question: What is the problem that consumers are trying to solve?

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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