Social Media

mass media

Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements

Twitter is a powerful investor relations tool for public firms, and levels the playing field for the small fry

Research reveals the best tactics for entrepreneurs to spread word of mouth via Twitter

Why doesn’t negative word of mouth happen more often? Because we often feel we’re part of the problem

Ken Wong on new strains in the client-agency marketing relationship

Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways

How a network of value can challenge traditional linear distribution
Organizations — in both their internal and externals worlds — can be hit by shrapnel from an employee’s private indiscretions. Here’s what they can do to limit the damage
Chris Brogan defines a freak as those with a "tattoo-like obsession" with doing business their own way.
Guests: 
A self-described Media Hacker, Mitch Joel is President of Twist Image, a digital marketing agency with offices in Toronto and Montreal.
Guests: 

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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