A new model that accounts for how consumers view wait-or-buy decisions shows retailers how to harvest higher revenue from deeper discounts
Why doesn’t negative word of mouth happen more often? Because we often feel we’re part of the problem
Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways
Paying more than others for the same product or service can have a big impact on how consumers view not only sellers but themselves. How can firms ease the blow?
If you plan on pricing your do-gooder product at a premium, you better have a good story
The Pricelines and Hotwires of the world are vulnerable to online consumers gaming the system by banding together. Fortunately for the companies, consumers are loners
When retailers have to choose between a national brand and their own brand, price concerns often take a back seat
© Queen's University. All Rights Reserved.
Smith School of Business
Goodes Hall, Queen's University
Canada K7L 3N6