Mobile Platforms

Consumers are fine offering their personal information online or through their smartphone; they just want a fair exchange and respect

Preparing your business for a multi-screen marketing world
60-minutesThursday, May 30, 2013 - 1:00pm
Session Leader: 

In the era of Big Data, marketing managers must move beyond analyzing aggregates of market data

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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