Marketing

Consumers increasingly are going global yet strong sub-cultures still hold sway. How should marketing strategies keep up with the times?
60-minutesWednesday, July 12, 2017 - 1:00pm

About one-third of food produced worldwide is wasted while millions go hungry. Research into consumer behaviour exposes the biases that undermine our good intentions

When a new movie or book is rolled out in different formats over time, how do firms get the biggest bang from their advertising and viral campaigns?

“The story we’re looking for is a story of human behaviour”
“Organizations don’t buy products. People in organizations buy products”
Marketing strategy must begin with the question: What is the problem that consumers are trying to solve?
Marketers are starting to win back the authority to deliver on their brands’ promise

Want to compete like Apple? Then make sure you have the right technology and a trustworthy alliance network

Good employees are not enough. We have to design the failures out of our systems

How points, badges, and leaderboards can revive a dormant customer relationship

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