Marketing

“Organizations don’t buy products. People in organizations buy products”
Marketing strategy must begin with the question: What is the problem that consumers are trying to solve?
Marketers are starting to win back the authority to deliver on their brands’ promise

Want to compete like Apple? Then make sure you have the right technology and a trustworthy alliance network

Good employees are not enough. We have to design the failures out of our systems

How points, badges, and leaderboards can revive a dormant customer relationship

Ken Wong on new strains in the client-agency marketing relationship

Many boneheaded business strategies have one thing in common: they overlook the customer
checking product

When it comes to quality assurance, management teams with personal stakes in product success do it best

From Mighty Wings to falcon wings: Why McDonald’s will continue to have indigestion and Tesla will rue its sexy doors

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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