Marketing

For tech firms looking to scale at warp speed, marketers must get engineers and salespeople on the same page
data eye

The endgame is to change people’s behaviour at scale and undermine self-determination

man with magnifying glass

Some auditing firms are in denial about the corrosive effect of commercial pressures on their work

enron

For any other profession, customer relationship management is a great marketing tactic. For auditors, it makes them identify too readily with a client’s overly aggressive accounting approach

Global marketing strategy needs to be balanced with local relevance and response

bar_codes_on_face

Want a more well-rounded approach to using customer information? Let the C-Suite grab the reins

Consumers increasingly are going global yet strong sub-cultures still hold sway. How should marketing strategies keep up with the times?
60-minutesWednesday, July 12, 2017 - 1:00pm

About one-third of food produced worldwide is wasted while millions go hungry. Research into consumer behaviour exposes the biases that undermine our good intentions

When a new movie or book is rolled out in different formats over time, how do firms get the biggest bang from their advertising and viral campaigns?

“The story we’re looking for is a story of human behaviour”

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