boy with telescope
You can learn a lot from distant competitors that your closest rivals overlook
Consumers view businesses as people and their transactions as zero-sum games. No wonder we think they’re are out to get us
mass media
Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements
smartphone home monitoring
Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition
How an organization’s strategic orientation shapes its corporate social responsibility
walmart food bank
To reap the benefits of corporate social responsibility, a consistent strategy over at least five years trumps all
For tech firms looking to scale at warp speed, marketers must get engineers and salespeople on the same page
data eye
The endgame is to change people’s behaviour at scale and undermine self-determination
man with magnifying glass
Some auditing firms are in denial about the corrosive effect of commercial pressures on their work
Global marketing strategy needs to be balanced with local relevance and response

Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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