In the 1990s, you could count on a financial payoff from a corporate social responsibility program. Today, not so much. What marketers need to know before jumping on the bandwagon
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You can learn a lot from distant competitors that your closest rivals overlook
wolf
Consumers view businesses as people and their transactions as zero-sum games. No wonder we think they’re are out to get us
starbucks rewards
When overhauling their loyalty programs, firms can find a way to leave no customer behind and still make money
mass media
Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements
smartphone home monitoring
Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition
microsoft_we_speak_code
How an organization’s strategic orientation shapes its corporate social responsibility
walmart food bank
To reap the benefits of corporate social responsibility, a consistent strategy over at least five years trumps all
For tech firms looking to scale at warp speed, marketers must get engineers and salespeople on the same page
data eye
The endgame is to change people’s behaviour at scale and undermine self-determination

Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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