Marketing

Global marketing strategy needs to be balanced with local relevance and response

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Want a more well-rounded approach to using customer information? Let the C-Suite grab the reins

Consumers increasingly are going global yet strong sub-cultures still hold sway. How should marketing strategies keep up with the times?
60-minutesWednesday, July 12, 2017 - 1:00pm

About one-third of food produced worldwide is wasted while millions go hungry. Research into consumer behaviour exposes the biases that undermine our good intentions

When a new movie or book is rolled out in different formats over time, how do firms get the biggest bang from their advertising and viral campaigns?

“The story we’re looking for is a story of human behaviour”
“Organizations don’t buy products. People in organizations buy products”
Marketing strategy must begin with the question: What is the problem that consumers are trying to solve?
Marketers are starting to win back the authority to deliver on their brands’ promise

Want to compete like Apple? Then make sure you have the right technology and a trustworthy alliance network

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