Globalization

Consumers increasingly are going global yet strong sub-cultures still hold sway. How should marketing strategies keep up with the times?
60-minutesWednesday, July 12, 2017 - 1:00pm

When anti-trade rhetoric turns into reality, Canada’s economy will feel the pinch

From the streets of India to rural Ontario, frugal IT innovation ecosystems parlay resource-light technologies into affordable and sustainable offerings

From Hong Kong, London, and New York, a blue-chip panel discusses the key issues shaping global markets in the months ahead
45 MinutesTuesday, May 24, 2016 - 11:00am
Session Leader: 

Look for U.S. consumer spending to give Canadian manufacturers, and the economy, a boost

Who says location doesn't matter in the age of globalization? Here's why strong brand-based firms gravitate to global cities and IP-based firms stay away

Scotiabank’s Mike Durland on the prospects for greater regulation of world financial markets and the challenges facing financial innovators

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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