Global marketing strategy needs to be balanced with local relevance and response
60-minutesWednesday July 12, 2017 1:00 PM EDT
Consumers increasingly are going global yet strong sub-cultures still hold sway. How should marketing strategies keep up with the times?
By investing in politically-active American firms, sovereign funds may have found a way to insulate their state sponsors from protectionist backlash
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Piggy Bank in Prison
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Diversity can be the engine that drives successful international joint ventures. But diversity can also destroy them with schoolyard behaviour
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Multicultural teams are particularly vulnerable to misunderstandings and distrust. A new Master of International Business course will show how to draw out inspiration from diversity
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Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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