Global Business

Global marketing strategy needs to be balanced with local relevance and response

Consumers increasingly are going global yet strong sub-cultures still hold sway. How should marketing strategies keep up with the times?
60-minutesWednesday, July 12, 2017 - 1:00pm

By investing in politically-active American firms, sovereign funds may have found a way to insulate their state sponsors from protectionist backlash

Syndicates of diverse private equity firms can overcome the institutional barriers to cross-border leveraged buyouts

Piggy Bank in Prison

Firms that operate in countries with weak shareholder protection and low societal trust have more depleted cash holdings

Diversity can be the engine that drives successful international joint ventures. But diversity can also destroy them with schoolyard behaviour

These mid-sized family-controlled firms in Germany bank on trust to deliver long-term value to their investors and communities

Multicultural teams are particularly vulnerable to misunderstandings and distrust. A new Master of International Business course will show how to draw out inspiration from diversity

Who says location doesn't matter in the age of globalization? Here's why strong brand-based firms gravitate to global cities and IP-based firms stay away

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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