Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition
When businesses use reward programs to improve customer experience and value instead of mindlessly mining for data, customers respond in kind
Paying more than others for the same product or service can have a big impact on how consumers view not only sellers but themselves. How can firms ease the blow?
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