Customer Loyalty

starbucks rewards

When overhauling their loyalty programs, firms can find a way to leave no customer behind and still make money

smartphone home monitoring

Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition

Toronto Pearson Airport undergoes an enterprise-wide IT transformation
Right-speed IT offers the flexibility to respond to customer needs
How points, badges, and leaderboards can revive a dormant customer relationship
How a network of value can challenge traditional linear distribution
In today’s marketing world, brand authenticity involves a brave leap of faith to connect to a social purpose

When businesses use reward programs to improve customer experience and value instead of mindlessly mining for data, customers respond in kind

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

Follow Smith Business Insight on: