Consumer Psychology

Disney crowds

Disney researchers decode consumer behaviour to discover untapped value

Consumers rarely notice when manufacturers position their own salespeople in retail outlets. Those firms better hope consumers don't wise up

data eye

The endgame is to change people’s behaviour at scale and undermine self-determination


Want a more well-rounded approach to using customer information? Let the C-Suite grab the reins

About one-third of food produced worldwide is wasted while millions go hungry. Research into consumer behaviour exposes the biases that undermine our good intentions

“The story we’re looking for is a story of human behaviour”
Marketing strategy must begin with the question: What is the problem that consumers are trying to solve?

A new model that accounts for how consumers view wait-or-buy decisions shows retailers how to harvest higher revenue from deeper discounts

Research reveals the best tactics for entrepreneurs to spread word of mouth via Twitter

How points, badges, and leaderboards can revive a dormant customer relationship

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

Follow Smith Business Insight on: