Disney researchers decode consumer behaviour to discover untapped value
Consumers rarely notice when manufacturers position their own salespeople in retail outlets. Those firms better hope consumers don't wise up
The endgame is to change people’s behaviour at scale and undermine self-determination
Want a more well-rounded approach to using customer information? Let the C-Suite grab the reins
About one-third of food produced worldwide is wasted while millions go hungry. Research into consumer behaviour exposes the biases that undermine our good intentions
A new model that accounts for how consumers view wait-or-buy decisions shows retailers how to harvest higher revenue from deeper discounts
Research reveals the best tactics for entrepreneurs to spread word of mouth via Twitter
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