Consumer Psychology

Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways

Many boneheaded business strategies have one thing in common: they overlook the customer

From the basement to the boardroom: The analytics revolution is returning us to the Marrakech markets of old

From Mighty Wings to falcon wings: Why McDonald’s will continue to have indigestion and Tesla will rue its sexy doors

Four consumer psychology insights that drive the nonprofit marketing agenda

Consumers are fine offering their personal information online or through their smartphone; they just want a fair exchange and respect

An unforgettable identity-based ad can backfire if you embarrass your target audience

Translating Consumer Psychology into Stakeholder Insight
60-minutesWednesday, November 19, 2014 - 1:00pm
Session Leader: 
Leveraging the four components of a brand story
60-minutesThursday, July 17, 2014 - 1:00pm
Session Leader: 

It’s not only the limitless options but the pressure to make the most culturally-appropriate decision that bedevils new parent-consumers. Can marketers help them?

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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