Consumer Psychology

Why doesn’t negative word of mouth happen more often? Because we often feel we’re part of the problem

Social groups help consumers build their identities. How do marketers fit in?

Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways

Many boneheaded business strategies have one thing in common: they overlook the customer

From the basement to the boardroom: The analytics revolution is returning us to the Marrakech markets of old

From Mighty Wings to falcon wings: Why McDonald’s will continue to have indigestion and Tesla will rue its sexy doors

Four consumer psychology insights that drive the nonprofit marketing agenda

Consumers are fine offering their personal information online or through their smartphone; they just want a fair exchange and respect

An unforgettable identity-based ad can backfire if you embarrass your target audience

Translating Consumer Psychology into Stakeholder Insight
60-minutesWednesday, November 19, 2014 - 1:00pm
Session Leader: 

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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