Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways
From the basement to the boardroom: The analytics revolution is returning us to the Marrakech markets of old
From Mighty Wings to falcon wings: Why McDonald’s will continue to have indigestion and Tesla will rue its sexy doors
Four consumer psychology insights that drive the nonprofit marketing agenda
Consumers are fine offering their personal information online or through their smartphone; they just want a fair exchange and respect
An unforgettable identity-based ad can backfire if you embarrass your target audience
It’s not only the limitless options but the pressure to make the most culturally-appropriate decision that bedevils new parent-consumers. Can marketers help them?
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