Why doesn’t negative word of mouth happen more often? Because we often feel we’re part of the problem
Social groups help consumers build their identities. How do marketers fit in?
Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways
From the basement to the boardroom: The analytics revolution is returning us to the Marrakech markets of old
From Mighty Wings to falcon wings: Why McDonald’s will continue to have indigestion and Tesla will rue its sexy doors
Four consumer psychology insights that drive the nonprofit marketing agenda
Consumers are fine offering their personal information online or through their smartphone; they just want a fair exchange and respect
An unforgettable identity-based ad can backfire if you embarrass your target audience
© Queen's University. All Rights Reserved.
Smith School of Business
Goodes Hall, Queen's University
Canada K7L 3N6