Consumer Psychology

A new model that accounts for how consumers view wait-or-buy decisions shows retailers how to harvest higher revenue from deeper discounts

Research reveals the best tactics for entrepreneurs to spread word of mouth via Twitter

How points, badges, and leaderboards can revive a dormant customer relationship

Why doesn’t negative word of mouth happen more often? Because we often feel we’re part of the problem

Social groups help consumers build their identities. How do marketers fit in?

Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways

Many boneheaded business strategies have one thing in common: they overlook the customer

From the basement to the boardroom: The analytics revolution is returning us to the Marrakech markets of old

From Mighty Wings to falcon wings: Why McDonald’s will continue to have indigestion and Tesla will rue its sexy doors

Four consumer psychology insights that drive the nonprofit marketing agenda

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