Want a more well-rounded approach to using customer information? Let the C-Suite grab the reins
About one-third of food produced worldwide is wasted while millions go hungry. Research into consumer behaviour exposes the biases that undermine our good intentions
A new model that accounts for how consumers view wait-or-buy decisions shows retailers how to harvest higher revenue from deeper discounts
Research reveals the best tactics for entrepreneurs to spread word of mouth via Twitter
Why doesn’t negative word of mouth happen more often? Because we often feel we’re part of the problem
Social groups help consumers build their identities. How do marketers fit in?
Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways
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