Consumer Psychology

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Want a more well-rounded approach to using customer information? Let the C-Suite grab the reins

About one-third of food produced worldwide is wasted while millions go hungry. Research into consumer behaviour exposes the biases that undermine our good intentions

“The story we’re looking for is a story of human behaviour”
Marketing strategy must begin with the question: What is the problem that consumers are trying to solve?

A new model that accounts for how consumers view wait-or-buy decisions shows retailers how to harvest higher revenue from deeper discounts

Research reveals the best tactics for entrepreneurs to spread word of mouth via Twitter

How points, badges, and leaderboards can revive a dormant customer relationship

Why doesn’t negative word of mouth happen more often? Because we often feel we’re part of the problem

Social groups help consumers build their identities. How do marketers fit in?

Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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