This white paper looks at how IT departments can become more customer-centric. Themes touched on include the need for flexibility and speed; a focus on the Minimum Viable Product combined with continuous iteration; and strengthening the IT-CMO relationship.
One of the challenges in many organizations is dealing with an ongoing sense of flux. This is the idea that the environment is constantly changing, forcing leaders, managers, and staff to constantly change as well.
In this paper, the Chief Information Officer of Fairmont-Raffles Hotels Group, Vineet Gupta, and its Chief Marketing Officer, Jeff Senior, discuss the importance of a strong CIO-CMO relationship in developing successful technology applica
This white paper by Don Drummond, Matthews Fellow in Global Public Policy and adjunct professor at the School of Policy Studies at Queen’s University, looks at the impediments to the political will to act boldly on he