mass media
Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements
smartphone home monitoring
Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition
friendly salesperson
Friendliness without friendship may undermine customer relationships
Want to improve the consumer’s experience? You probably won’t find the answer in historical data
Marketers are starting to win back the authority to deliver on their brands’ promise
60-minutesThursday July 17, 2014 1:00 PM EDT
Leveraging the four components of a brand story
Session Leader(s): 

Ken Wong, a faculty member at Smith School of Business for the past 30 years, takes an unflinching look at the state of marketing today, and does not like what he sees.

60-minutesThursday January 16, 2014 1:00 PM EST
The need for better marketing management
Session Leader(s): 
Two individuals forming a heart with their hands
In the digital age, with the increasing "dematerialization" of products, brand managers need to start asking, How important is my brand in what you are loyal to?
Smoke
Litigation has pried open a treasure chest of internal documents that show how tobacco companies go about identifying target markets

Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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