Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements
Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition
Friendliness without friendship may undermine customer relationships
In the digital age, with the increasing "dematerialization" of products, brand managers need to start asking, How important is my brand in what you are loyal to?
Litigation has pried open a treasure chest of internal documents that show how tobacco companies go about identifying target markets
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